Eye Own a Business
Eye Own a Business
Eye Own a Business Podcast
Build an optometry practice and life you love! Eye Own a Business teaches independent ODs how to grow a thriving practice while wearing the hats of both a doctor and a business owner. Tune in as Dr. Steve Vargo and his guests guide you with the tools and strategies you need to build the practice of your dreams, one step at a time. Eye Own a Business is brought to you by IDOC. Learn more at IDOC.net
Eye Own a Business Episode 27: Structure Your Optical so the Selling is Done for You
Dr. Steve Vargo, Susan Daly
June 6, 2023
Is it possible to set up your optical so most of the selling is done for you without having to speak to the patient? Where you get the patient 80% of the way there and then you close the last 20% When the patient walks into your optical, there are a lot of factors that can encourage or discourage a sale. Many of these operate on a subconscious level. Things like the number of decisions the consumer is forced to make, where frames are placed relative to eye level, and even the cleanliness of the frames can impact sales. In this episode with Susan Daly, Director of Optical Strategy and Development for IDOC, we cover 10 tips for boosting sales and several of these tips challenge conventional thinking.
Dr. Steve Vargo
Practice Management Consultant
Susan Daly
Director, Optical Strategy & Development
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