Eye Own a Business
Eye Own a Business
Eye Own a Business Podcast
Build an optometry practice and life you love! Eye Own a Business teaches independent ODs how to grow a thriving practice while wearing the hats of both a doctor and a business owner. Tune in as Dr. Steve Vargo and his guests guide you with the tools and strategies you need to build the practice of your dreams, one step at a time. Eye Own a Business is brought to you by IDOC. Learn more at IDOC.net
Eye Own a Business Episode 36: Unforgettable Patient Care
Dr. Steve Vargo
October 10, 2023
Unforgettable Patient Care: Influence Outcomes by Making a Lasting Impression In this enlightening podcast episode with Dr. Carmen Simon, the renowned author of "Impossible to Ignore: Creating Memorable Content to Influence Decisions," we delve into the fascinating world of memory and message retention. Would it surprise you to know that people typically only remember about 10% of the messages they encounter, and most of this information is forgotten within the first 24 hours? Memory challenge not only affects what people remember, but also what they act on. As healthcare professionals, what if you could take charge of what patients remember and wield the power to shape their choices? Dr. Simon unveils the keys to controlling that pivotal 10% of information people retain. Without deliberate efforts, what sticks in their memory tends to be random and unpredictable. In this episode, Dr. Simon walks us through concepts such as deliberate messaging, cognitive ease, and pattern recognition. Understanding these concepts helps you better position your messaging to be remembered and acted upon. This podcast episode promises to reshape your approach to patient care by tapping into the enigmatic world of memory. Are you ready to become an unforgettable force in the eyes of your patients? Tune in to find out.
Dr. Steve Vargo
Practice Management Consultant
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