Eye Own a Business
Eye Own a Business
Eye Own a Business Podcast
Build an optometry practice and life you love! Eye Own a Business teaches independent ODs how to grow a thriving practice while wearing the hats of both a doctor and a business owner. Tune in as Dr. Steve Vargo and his guests guide you with the tools and strategies you need to build the practice of your dreams, one step at a time. Eye Own a Business is brought to you by IDOC. Learn more at IDOC.net
Eye Own a Business Episode 16: Trouble Getting Patients to Say Yes? Try Communicating Differently.
Dr. Steve Vargo
January 5, 2023
Patient education and effective communication are not the same thing. Patient education only guarantees people will hear what you say. Effective communication increases the odds people will do what you say. So, how do we become better communicators? Fortunately, we don’t have to guess at that, we just have to make some small but powerful changes in how we communicate with patients. There is a mountain of research demonstrating how to be more effective and influential when communicating with others, and this can be easily applied to patient care. In this podcast, I present some of these concepts and share an audio lesson from a course I created designed to help doctors become more effective communicators. If you’re an IDOC member, email me at svargo@idoc.net for a link to download the entire course for free.
Dr. Steve Vargo
Practice Management Consultant
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