About You

We are looking for a creative MARKETING SPECIALIST with a passion for understanding the needs of our Members to further accelerate our growth. We are seeking someone creative and logical with exceptional written and oral communication skills. The individual must possess a combination of digital, brand, and B2B marketing experience, with a healthy intellectual curiosity to pursue each project with enthusiasm and passion. The MARKETING SPECIALIST will support the team with the execution of Membership marketing activities including digital, content, brand, communications, and demand generation. This role is highly collaborative and will require working with many departments to plan and execute responsibilities.

Your Responsibilities

• Support marketing campaigns targeted to IDOC Members (our customers) to drive participation and engagement with IDOC offerings.
• Develop, organize, and manage content, including initial concepts, design, and copywriting, including email, social media, website, and digital.
• Own aspects of brand, event, and content creation for vendor marketing, in partnership with our Strategic Partnership Team (SPT).
• Help develop branding and concepts for events, as well as execution for event promotion, signage and materials.
• Coordinate the development of marketing material, from website landing pages and emails to case studies and sales collateral.
• Evaluate the performance of each campaign or marketing initiative, gain insight, assess against goals, and present results and course correction to the marketing team.
• Work within CRM (HubSpot) as subject-matter expert; capture analytics to track and report on the effectiveness of campaigns.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of membership marketing objectives.
• Provide ongoing assistance with public relations duties, including assisting with the development and distribution of press releases.

Your Education

Bachelor’s degree in Communications, Marketing, Business Administration, Management, or related field plus 2+ years of experience.

Your Experience & Knowledge

• HubSpot or other CRM software experience a plus.
• Experience managing an agency relationship is a plus.
• Basic/Familiarity with HTML, Graphic Design, and Social Media platforms.
• Self-starter and results-driven mentality; ability to manage multiple projects simultaneously.
• Ability to effectively communicate with both internal and external partners.
• Adept at learning web-based tools.
• Strong written, verbal, and interpersonal communication skills.
• Strong attention to detail and excellent organizational skills.
• Lead Generation Marketing experience preferred.

APPLY

About You

The company is expanding and looking for a Membership & Services Sales Leader to lead our Practice Development Manager (PDM) team to provide exceptional service to existing members, grow new membership enrollment and sell fee-for-service programs to all Members. In addition to supervising the Membership team, you’ll work with cross-functional teams to deliver results through key performance metrics, lead new business development and develop new vendor partner relationships. Your deep knowledge and experience in the sales process will help you expand the company’s network through outreach to new practices, while leveraging the company’s robust marketing strategy to close qualified leads and develop new ones. You’ll be accountable for the Membership team meeting net growth goals, driving further Member engagement, and maintaining continued benchmark customer service ratings. And in all you do, you exemplify honesty, integrity and service to others.

Your Responsibilities

• Oversee the Membership organization and supervise the Practice Development Team to identify, pursue, and close independent optometric practices (prospects) for new Membership using a variety of sales techniques including networking with the existing Membership base, lead generation, etc.
• Drive overall Member engagement, and upsell Members on company service offerings, metrics and vendor programs enrollments.
• Create and execute against a sales strategy, and employ budgeting and forecast skills, to track progress against short- and long-term goals.
• Operationalize a sales strategy into clear priorities, direction and expectations for the team.
• Drive Membership growth and work closely with Sales Operations to capture efficiencies and improved processes that align with company values and culture.
• Prepare pricing, proposals, packaging service models and methods.
• Optimize opportunities to deliver on exceptional levels of service to Members.
• Oversee the development and maintenance of relationships with current Members, prospects, and local/state industry contacts within the territory to generate referrals.
• Create a positive work environment that increases sales productivity and operational efficiencies.
• Communicate business goals and priorities to maximize team performance, increase sales opportunities and profitability.
• Celebrate positive team performance; Identify performance opportunities utilizing ongoing feedback and coaching.
• Demonstrate understanding of the independent practice; Stay well-informed on trends, competitors, state regulations and the managed care environment.
• Collaborate with company departments and team members, vendor partnerships, data insights, marketing, consulting, accounting, etc.
• Share knowledge, experience and information to optimize overall team sales strategies.
• Oversee maintenance of Provident and HubSpot CRM database systems for Members and prospects.

Your Attributes

• Possessing a team-oriented and “People First, Always” mindset; Consistently meeting commitments made to colleagues; Helping others succeed.
• Maintaining a kind, humble, and respectful attitude with a desire to serve others, supporting the company value of "Service at Our Core".
• Valuing trusted relationships and building strong client and partner relationships to deliver member-centric solutions; Gaining the confidence and trust of others through honesty, integrity, and authenticity.
• Understanding what it means to be “Better Together” by seeing the value and effectiveness of collaboration, even when things are not certain, or the way forward is not clear.

APPLY

About You

IDOC is expanding and looking for a Practice Development Manager to provide exceptional service to independent optometrist members within a defined territory and grow new membership enrollment and nurture the existing member relationships. Role responsibilities are primarily accomplished through phone-based prospecting and account management.

Your ability to form and strengthen relationships inside and outside the organization blends perfectly with IDOC’s "people first, always" mindset. You earn confidence and trust by building those relationships on honesty, integrity and authenticity. And you’re able to leverage relationships of all types to generate valuable referrals. Like us, you understand what it truly means to be “better together” by seeing the value and effectiveness of collaboration, even when things are not certain, or the way forward is not clear. And even when working on your own, you’re driven to meet your commitments, focus on solutions, and help others succeed.

Your Responsibilities

Business Development

• Identify, pursue, and close independent optometric practices (prospects) for new memberships using a variety of sales techniques including networking with existing membership base and through soft lead generation.
• Develop, maintain, and leverage relationships with current members, independent optometry business owners, vendor partners and local/state industry contacts within the territory to generate referrals.
• Communicate proposed value proposition for services through sales presentations and electronic communications to referral sources.

Account Management

• Manage day-to-day interactions and engagement with existing member accounts; analyze business, conduct account reviews, provide solutions, resolve issues, increase vendor programs and engagement, upsell membership plans (if warranted), and serve as an extension of member’s business.
• Examine current member accounts for unmet needs, and service deficiencies to provide recommended solutions and drive referrals.
• Gain additional referrals by building strong business relationships from current membership base.
• Develop, expand and leverage vendor relationships through deep understanding of products and programs, and gain referrals for new memberships.
• Demonstrate understanding of the independent optometry industry; stay well-informed on trends, competitors, state regulations, and managed care environment.
• Collaborate with company departments and team members in professional affairs, marketing, consulting, accounting, etc.
• Foster team effectiveness and accomplishment of shared goals by sharing knowledge, experience and information in order to optimize overall team sales strategies.
• Use, leverage and maintain Provident and HubSpot CRM database systems for members and prospects.
• Complete administrative duties, including expense submission, travel planning, and more as required.

Your Education

Bachelor’s degree or equivalent industry experience

Your Experience & Knowledge

• 5+ years’ sales experience required; optical experience a plus.
• Strong proficiency with Microsoft Office, HubSpot (or similar Sales & CRM databases) and other data analytics tools a plus

APPLY