Explore the possibilities at The Connection 2023.
Network with your peers, receive high quality education, and leave inspired with new ideas to implement into your practice.
Source: Out of the top ten most popular U.S.-based optometric alliances, IDOC ranked first among members as
"Very Satisfied" in research conducted by Jobson Research in Q4 2020.
Our members and employees
give us two thumbs up.
Ranked #1 in Member Satisfaction
2021-2022 Great Place to Work
Why IDOC?
The service-focused support you need as a private practice owner.
IDOC is a service-focused alliance committed to the success of all independent-owner optometrists. We offer a full range of products and services designed for competitive advantage in optometry practice management, helping you attain long-term business growth. Our personalized approach, technology expertise and hands-on execution sets us apart, freeing you and your staff to spend time with patients and achieve both personal and professional goals.
A hands-on partner with unmatched practice management expertise.
A hands-on partner with unmatched practice management expertise.
IDOC offers a full suite of practice management services provided by experts with deep eyecare industry experience. From an HR Compliance library and optical merchandising to financial benchmarking and marketing strategies, IDOC Services can handle every detail of independent practice management, giving you the freedom to use your time your way.
Ensure the financial health of your practice with turn-key bookkeeping services and expert strategic planning.
As an IDOC member, you can take advantage of a wide range of optometry practice management tools, products and services — all designed to help you achieve your goals as an independent practitioner and business owner.
Amy is well-versed in recruitment and hiring strategies for “hard to fill” roles, dealing with low productivity, helping encourage employee engagement, on-boarding, training, day-to-day management in a retail setting, employee relations, and much more.
Jenna brings over six years of practice management experience in the optometry industry, along with an MBA in healthcare management. Jenna is experienced in increasing revenue by streamlining processes, revenue cycle management, and exploring new services and products.
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Nathan Hayes
Nathan Hayes joined IDOC with a solid background in the eye care industry and serves as IDOC's Practice Finance Consultant.Before Prima launched in 2011, he spent five years in business development for Red Tray and HMI Buying Group.
Maddie Langston brings extensive experience in marketing and sales administration and has developed strategies and platforms to drive sales for organizations in the fitness and business services industries.
Dr. Steve Vargo has 15 years of clinical experience, holds a Master of Business Administration (MBA), and is a published author and speaker. He serves as IDOC’s Optometric Practice Management Consultant and advises members in all areas of practice management and optometric office operations
Since that early introduction in her career to the field of optometry, Alyssa has acquired over 10 years of industry experience in both optometric sales and consulting, with the mindset of continuing to learn and grow.
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Lana Greene
Lana Greene has over 25 years of experience in the independent optical channel. Lana joined IDOC in 2019 as a Practice Development Manager, applying her expertise to grow more than 300 independent and is now an Optical Consultant, with a passion for data and its value in the independent Optical.
Amy is well-versed in recruitment and hiring strategies for “hard to fill” roles, dealing with low productivity, helping encourage employee engagement, on-boarding, training, day-to-day management in a retail setting, employee relations, and much more.
Jenna is experienced in increasing revenue by streamlining processes, revenue cycle management, and exploring new services and products. She is dedicated to helping optometrists succeed in navigating and maximizing the benefits of managed-care plans so they can focus on what they do best—providing quality eye care to patients.
VIEW PROFILE
Nathan Hayes
Nathan Hayes joined IDOC with a solid background in the eye care industry and serves as IDOC's Practice Finance Consultant. Before Prima launched in 2011, he spent five years in business development for Red Tray and HMI Buying Group.
Maddie Langston brings extensive experience in marketing and sales administration and has developed strategies and platforms to drive sales for organizations in the fitness and business services industries.
Dr. Steve Vargo has 15 years of clinical experience, holds a Master of Business Administration (MBA), and is a published author and speaker. He serves as IDOC’s Optometric Practice Management Consultant and advises members in all areas of practice management and optometric office operations
Since that early introduction in her career to the field of optometry, Alyssa has acquired over 10 years of industry experience in both optometric sales and consulting, with the mindset of continuing to learn and grow.
VIEW PROFILE
Lana Greene
Lana Greene has over 25 years of experience in the independent optical channel. Lana joined IDOC in 2019 as a Practice Development Manager, applying her expertise to grow more than 300 independent and is now an Optical Consultant, with a passion for data and its value in the independent Optical.
Optometry Practice Management Solution for Independent Optometrists – IDOC
As an independent optometrist you know the upsides: The freedom, the autonomy, the work life balance, but sometimes, being an independent optometrist can be incredibly difficult, as eye care practitioners are experts in optometry, but not nessessarily in managing an optometry...
For over twenty years, IDOC has remained committed to building a powerful community of
independent optometrists, providing advanced practice management tools, advice and support
systems that drive business growth. Membership plans include expert consulting, metrics-based
business solutions, negotiated vendor discounts and peer-to-peer networking. IDOC works
collaboratively with 3,000+ independent ODs to help them stay ahead of industry change and
achieve their business vision, their way. IDOC is proud to be Great Place to Work-Certified™.