Marketing built for your independent practice.
Your practice has a story worth telling—and patients who need to find you. IDOC Optometry Marketing Services helps you stand out, connect with patients, and reach your goals with marketing built around what makes your practice different.
How we help your practice stand out.
High-performance web design
Turn more visitors into patients with a conversion-ready website that showcases your practice and communicates your value.
Search engine optimization (SEO)
Show up where the right patients are searching with SEO strategies and content built to get you found.
Google Ads
Reach patients who are ready to book with targeted digital advertising campaigns that support your goals.
Social media
Stay connected to your community with engaging social media content that keeps your practice top of mind.
Strategy
Get regular strategy reviews, clear reporting, and expert guidance to understand results, spot opportunities, and refine your approach.
Our plans
Starting out or scaling up—wherever you are in your practice journey, your marketing should work as hard as you do. Our digital marketing plans are tailored to your practice, location, goals, and what sets you apart.
Impress
Establish a clean, credible first impression. Perfect for new or rebranding practices.
SEO-optimized website
Google Analytics management
Google Business Profile optimization
Monthly reporting
1:1 quarterly strategy calls
Grow
Expand your reach and compete with confidence. Ideal for practices looking to scale visibility and attract more patients.
Includes Impress features plus:
Local SEO
Monthly blog content
Google Ads management
Graphic design services
Dominate
Own your market and become the go-to choice. Designed for growth-driven practices ready to take the lead.
In addition to Impress & Grow benefits, you’ll receive:
Ongoing SEO maintenance
Call tracking
Meta Ads management
Social media assets
Getting started is easy
You don’t need to figure out marketing on your own. Our team specializes in independent optometry and builds a strategy around what matters most to your practice—so you can focus on caring for your patients.
1. Schedule your introduction call
We learn about your practice, location, goals, and current marketing presence to understand where you want to go.
2. Choose the right plan
We recommend the right level of support for your needs—from building awareness for a new service to filling more chairs or improving your optical capture rate.
3. Put your plan to work
We handle the marketing expertise behind your strategy while you focus on your practice. You get clear reporting, expert guidance, and an ally who gets it.
Explore our work
What members say about us
Dr. Natacha Louis-Charles
Owner of Family Eyecare of Orange
“This is the first year I have invested in marketing. Optometrists are not trained in marketing. It’s important to have a trusted partner. Kelsey has been amazing. She really understood what I wanted to focus on, and our collaboration has been seamless. I quickly appreciated her knowledge and expertise, and I like being engaged in the high-level decisions without having to fret over the details. After each meeting, Kelsey sends a summary email, which saves me a lot of time and allows me to stay focused on patient care.”
Dr. Nicole Lemoncelli
Owner of Lemoncelli Eyecare
“The vast majority of marketing takes place online, I knew building a website was a crucial step in getting my business model out there. I also knew I was not up to doing it myself, which is why I reached out to OMS for help. They were great! They answered all of my questions and were able to offer good advice on specific aspects of the website. They know how to get your practice at the top of the google search results and they really put together a good website.”
Sally Greeley
Office Manager, Newport Eye Care Center
"I had the pleasure of speaking with Onye Anyanwu recently to review our information that he tracks for our website. Speaking with him you can see he genuinely cares about the practices he deals with. I found the information and tips he gave me helpful. I look forward to speaking with him again next quarter."
