Resource Center
Resource Center
IDOC actively shares industry-focused articles, blog posts, podcasts, videos and other thought leadership with our members and other optometric practitioners. Below, you will find links to our growing library of educational materials and multi-media assets written and created by IDOC's team of seasoned industry experts.
Our blog posts explore key industry topics that are impacting independent ODs today.
Trending Videos
These informal video presentations include Q&As, insights and recommendations presented by IDOC’s team of consulting experts.
Eye Own a Business Episode 13: Switching Patients to Daily Disposables (without patient resistance)
There are times when an OD feels it’s in the best interest of a patient to modify their contact lenses. This often involves making a change, such as changing the brand or modality. This can be a challenge with a patient who is not experiencing any problems with their habitual contact lenses. It can be even more challenging when the lenses you’re prescribing will cost the patient more money than their current lenses. In this episode, Dr. Moscow shares his strategies for presenting daily disposables, handling objections, and getting the patient’s “buy-in.” These strategies have led to 80% of his contact lens patients being fit with daily disposables!
Eye Own a Business Podcast
Tune into these timely and informative podcasts from IDOC experts’ current insights and recommendations.
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