Eye Own a Business
Eye Own a Business
Eye Own a Business Podcast
Build an optometry practice and life you love! Eye Own a Business teaches independent ODs how to grow a thriving practice while wearing the hats of both a doctor and a business owner. Tune in as Dr. Steve Vargo and his guests guide you with the tools and strategies you need to build the practice of your dreams, one step at a time. Eye Own a Business is brought to you by IDOC. Learn more at IDOC.net
Eye Own a Business Episode 48: 3 Surprising Reasons Patients Don’t Buy from You
Dr. Steve Vargo
April 2, 2024
 22:32 
Resistance to a sale is often countered with additional patient education, assuming that more information will lower the barrier to a sale. In reality, many of our purchase decisions are not driven by what we KNOW about something, they’re driven by what we FEEL about something. Fear, excitement, anticipation, trust, safety, confusion, curiosity, and certainty are some examples of emotions that influence our purchase decisions. Research shows the overwhelming majority of our decisions are primarily driven by emotions, not logic. In this episode we explore some of the not so obvious reasons people resist making a purchase, along with strategies to counter these situations.
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Dr. Steve Vargo
Practice Management Consultant
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