A friend of mine was out in the job market and applied for a job as a Dental Assistant. She called me for some advice around interviewing, and during our conversation, she mentioned a shocking reality. She said, "Geronda, there were a few companies that I was interested in, but the job ads were confusing or had the bare minimum, and it didn't make me want to apply." I have heard this many times before, and it was a distressing time because the company did not take the time to pre-plan and create a job ad so compelling that it drove traffic with high performing talent. I'm going to address ways that your job ad can entice candidates to apply for the role. Let us start with pre-planning.
When you are pre-planning as part of your process to hire a new hire, the following steps should take place –
Once you have your job description completed, now you can pull together your super creative and excellent ad. Here is what I would recommend you include in your job ad –
By taking these steps, the candidate will understand the role's expectations, see how they can make an impact, and get a feel for how they can see themselves in your practice. When you accomplish the steps above, you will increase your likelihood of finding top talent. Here is an example of the recommendations above put into a job ad –
Eyewear Sales / Optician for Private Eyecare Practice in City, State
Practice Name is looking for a talented Optician to join its Team. We are the leading optometry services provider in Area and provide excellent care for our patients with leading-edge technology. We offer an outstanding work environment with a generous compensation plan that includes paid training, vacation, holidays, and 401K.
Job Summary First and foremost, this position requires someone with a great personality that enjoys working with people. Your primary responsibility will be assisting and educating patients with the selection of eyewear frames, lenses, lens enhancements, and overseeing the optical lab.
Interested candidates should submit their cover letter and resume to insert email address.
Now, get out and there and hire some great talent! If you ever have questions or need support as you think through and write out job descriptions or job ads, please don't hesitate to reach out to the IDOC HR Team HRServices@idoc.net.
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