Build an optometry practice and life you love! Eye Own a Business teaches independent ODs how to grow a thriving practice while wearing the hats of both a doctor and a business owner. Tune in as Dr. Steve Vargo and his guests guide you with the tools and strategies you need to build the practice of your dreams, one step at a time. Eye Own a Business is brought to you by IDOC. Learn more at IDOC.net
Eye Own a Business Episode 18: Create Your Own In-house Discount Plan
Dr. Steve Vargo
January 31, 2023
In this episode I sit down with Dr, Candace Hoff to talk about something she’s doing that a lot of ODs ask about, but very few successfully execute. That “something” is an in-house discount plan.
In Dr. Hoff’s case, this allowed her practice to drop a few vision plans while retaining a healthy percentage of those patients. The feedback from patients has been mostly positive, and the feedback from staff has been even better. The success of this discount plan has Dr. Hoff targeting additional plans to drop.
Take a listen to learn how she did it, how she communicated this option to patients, and much more!