Optometric Practice Management for Ophthalmologists, Opticians, and Optometrists IDOC - Optometry Buying Group & Optometric Alliance
Optometric Practice Management for Ophthalmologists, Opticians, and Optometrists IDOC - Optometry Buying Group & Optometric Alliance

A diverse frame portfolio for your practice

From fashion-forward to everyday staples, choose from a wide mix of glasses and sunglasses, including well-known licensed brands patients ask for.

Kenmark Eyewear Distributor for Optometrists & Opticians

Why IDOC members get more at Kenmark Eyewear

Who is Kenmark Eyewear?

Kenmark Eyewear gives independent optometrists and opticians wholesale access to a diverse portfolio of glasses and sunglasses, including licensed brands like Vera Wang, Lilly Pulitzer, and Original Penguin, backed by decades of industry experience. As an IDOC vendor partner, members get exclusive deals, preferred pricing, and access to the full Kenmark Eyewear catalog of frame collections.

Why Kenmark Eyewear through IDOC?

With an IDOC Essential membership, independent optometrists and opticians unlock exclusive deals, discounts, and rebates on Kenmark Eyewear glasses and sunglasses the moment they join. Pick the collections that fit your practice and your patients. No commitments, cancel any time.

The numbers speak for themselves

IDOC members save an average of 4x their membership cost through vendor deals alone, with Kenmark Optical’s exclusive wholesale eyeglass frame discounts and rebates playing a significant role. That’s the power of thousands of independent optometrists and opticians negotiating together.

What Kenmark Eyewear brings to your frame board

Vera Wang Glasses and Sunglasses

Lilly Pulitzer Glasses and Sunglasses

Original Penguin Eyewear

Kensie Glasses and Sunglasses

Valdo Glasses and Sunglasses

Paradigm Glasses and Sunglasses

Elliott Ives Glasses and Sunglasses

Jhane Barnes Glasses and Sunglasses

Wolverine Glasses and Sunglasses

And more…

Ready to put our buying power to work?

On average, IDOC members see 4x the value of their membership cost through vendor savings alone. Let’s talk.

Already an Essential Member?

Your exclusive vendor deals and benefits are waiting. Log in now to see what you’re saving.

What people say about us

Optometry Office Website Designer

Dr. Nicole Lemoncelli,
Owner of Lemoncelli Eyecare

“The vast majority of marketing takes place online, I knew building a website was a crucial step in getting my business model out there. I also knew I was not up to doing it myself, which is why I reached out to oms for help. they were great! they answered all of my questions and were able to offer good advice on specific aspects of the website. They know how to get your practice at the top of the google search results and they really put together a good website.”

Optometry Office Website Designer

Dr. Todd Cohan,
Foresight Vision, Long Grove, IL

“Extremely easy to navigate, truly a wealth of information that a private practice would not normally have access to, and a quick response on a recent employee termination issue. I will use this service regularly to review policies, procedures and training modules.”

Optometry Office Website Designer

Dr. Heidi Ying,
Vestal Eye Care, Vestal, NY

“IDOC’s HR Now is comprehensive in addressing the daily HR challenges that we face and for those of us that do not have a dedicated HR department. It is easy to use, very helpful and makes my HR life easier. I would most certainly recommend this to other IDOC members.”

Optometry Office Website Designer

Sally Greeley, Office Manager
Newport Eye Care Center

“I had the pleasure of speaking with Onye Anyanwu recently to review our information that he tracks for our website. Speaking with him you can see he genuinely cares about the practices he deals with. I found the information and tips he gave me helpful. I look forward to speaking with him again next quarter.”