Frames
Your frame inventory starts here.
From independent eyewear brands to designer frames, IDOC members get wholesale pricing, exclusive deals, and rebates from the top eyewear manufacturers and distributors in optical. No long-term commitments and a frame board & inventory your patients will love.
Our featured partner
We’ve built deep partnerships with industry-leading suppliers so IDOC members get access to amazing products, top-tier services, and offers created exclusively for you.
Independent doesn’t mean going it alone
Details
One low monthly membership fee unlocks wholesale pricing, exclusive deals, and rebates on glasses and frames from the best manufacturers and distributors in optical. Everything your practice needs to build an exceptional eyeglass inventory is right here waiting for you.
How it works
Once you join IDOC Essential, every frame supplier deal, discount, and rebate is yours to explore. Pick what works, leave what doesn’t. No commitments, cancel any time.
Why you should join
IDOC members save an average of 4x their membership cost through vendor deals alone, backed by the collective buying power of thousands of independent optometrists, opticians, and ophthalmologists.
The frame brands IDOC Members love
A&A Optical has supplied independent optometrists and opticians with wholesale eyeglass frames for over 50 years. Learn more.
Altair Eyewear helps independent optometrists build better frame inventory with data-driven insights and no upfront frame board costs. Learn more.
Alternative Eyewear delivers a diverse wholesale eyewear portfolio to independent optometrists, opticians, and optical dispensaries nationwide. Learn more.
Aspex Eyewear Group supplies independent optometrists and opticians with innovative wholesale eyeglass frames backed by over 60 years of engineering and design expertise. Learn more.
Kering Eyewear is the world leader in luxury and high-end wholesale eyeglass frames, offering independent optometrists and opticians access to iconic brands like Gucci, Cartier, and Valentino. Learn more.
i-deal optics has supplied independent optometrists and opticians with high quality wholesale eyewear and sunwear at the best possible prices since 1996, serving over 10,000 eye care professionals nationwide. Learn more.
Etnia Barcelona supplies independent optometrists and opticians with bold, art-inspired wholesale eyeglass frames crafted from natural acetate and mineral glass lenses since 2001. Learn more.
Bellinger House gives independent optometrists and opticians access to three distinctive wholesale eyewear brands, including the world’s first carbon fiber eyeglass frames, built for practices that want frames that stand out. Learn more.
KENMARK Eyewear gives independent optometrists and opticians wholesale access to a diverse portfolio of eyeglass frames, including licensed brands like Vera Wang, Lilly Pulitzer, and Original Penguin, since 1972. Learn more.
Charmant has supplied independent optometrists and opticians with premium wholesale eyeglass frames since 1956, pioneering titanium frame technology and offering a diverse portfolio of house and licensed brands. Learn more.
L’Amy America gives independent optometrists and opticians wholesale access to a portfolio of recognizable consumer eyeglass frame brands, including 2BB, Ann Taylor, Ben Sherman, Champion, and Nicole Miller, backed by over 40 years of award-winning service and a commitment to philanthropy. Learn more.
Luxottica is the world’s leading wholesale eyeglass frame supplier, giving independent optometrists and opticians access to an unmatched portfolio of iconic brands including Ray-Ban, Oakley, and Persol. Learn more.
Marchon Eyewear supplies independent optometrists and opticians with a diversified wholesale eyeglass frame portfolio spanning premium fashion, lifestyle, and performance brands, serving over 80,000 accounts worldwide. Learn more.
Marcolin supplies independent optometrists and opticians with wholesale eyeglass frames for some of the most prestigious brands in fashion, including Tom Ford, Guess, Max Mara, and Christian Louboutin, since 1961. Learn more.
Modern Optical gives independent optometrists and opticians access to over 1,300 value-oriented wholesale eyeglass frame styles, backed by five decades of family-owned service and five consecutive Ultimate Partner awards. Learn more.
OVVO Optics gives independent optometrists and opticians access to virtually indestructible, feather-light wholesale eyeglass frames, handcrafted using 45 proprietary technologies at their family-owned European facility. Learn more.
The Optical Foundry supplies independent optometrists and opticians with wholesale eyeglass frames from nine independent brands, including OGI, Seraphin, and l.a.Eyeworks, built exclusively for independent eye care professionals. Learn more.
WestGroupe is a family-operated wholesale eyeglass frame supplier giving independent optometrists and opticians access to a premium selection of globally recognized brands, including KLiiK denmark, FYSH, and EVATIK, since 1961. Learn more.
Wiley X has supplied independent optometrists and opticians with ANSI-rated protective wholesale eyeglass frames since 1987, combining military-grade durability with prescription-ready optical technology for active and safety-focused patients. Learn more.
MODO has been crafting lightweight, independently designed eyewear since 1990, blending the progressive spirit of New York, the design heritage of Milan, and a Scandinavian eye for detail. Every frame is built to deliver lasting quality without the weight, and with every purchase, MODO helps a child in need see clearly. Learn more.
Ready to put our buying power to work?
On average, IDOC members see 4x the value of their membership cost through vendor rebates alone. Let’s talk.
Already an Essential Member?
Your exclusive vendor deals and benefits are waiting. Log in now to see what you’re saving.
What people say about us
Dr. Nicole Lemoncelli
Owner of Lemoncelli Eyecare
“The vast majority of marketing takes place online, I knew building a website was a crucial step in getting my business model out there. I also knew I was not up to doing it myself, which is why I reached out to OMS for help. They were great!
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They answered all of my questions and were able to offer good advice on specific aspects of the website. They know how to get your practice at the top of the google search results and they really put together a good website.”
Dr. Todd Cohan
Foresight Vision, Long Grove, IL
“Extremely easy to navigate, truly a wealth of information that a private practice would not normally have access to, and a quick response on a recent employee termination issue. I will use this service regularly to review policies, procedures and training modules."
Dr. Heidi Ying
Vestal Eye Care, Vestal, NY
“IDOC's HR Now is comprehensive in addressing the daily HR challenges that we face and for those of us that do not have a dedicated HR department. It is easy to use, very helpful and makes my HR life easier. I would most certainly recommend this to other IDOC members."
Sally Greeley
Office Manager, Newport Eye Care Center
"I had the pleasure of speaking with Onye Anyanwu recently to review our information that he tracks for our website. Speaking with him you can see he genuinely cares about the practices he deals with. I found the information and tips he gave me helpful. I look forward to speaking with him again next quarter."
