Crucial resources, expert advice.
IDOC is proud to support independent optometrists through case studies, videos — even a podcast created by and for ODs.
Eye Own a Business
On our exclusive independent optometry podcast, Dr. Steve Vargo and his guests talk listeners through building a successful practice. Guests range from fashion experts to financial specialists, all ready to educate, inspire and help you achieve your vision.
Our blog
Explore our library of articles, case studies, and opinion pieces from IDOC experts in practice financials, marketing, optical, and management.
Is “aggressively” lowering your tax bill really worth it?
Sep, 2025 | Bookkeeping, Financial Operations, Tax Prep
Key features optometry websites need to drive appointments
Aug, 2025 | Marketing
Elevate patient care with 1-degree shifts
Sep, 2025 | Management
Our videos
Looking for insight? Check out these videos from our experts.
Navigating tariffs: impact on eye care practices