Blog

Read the latest articles from experts in practice financials, marketing, management, and optical who are devoted to making it easier for you to own a practice.

Practice Financial

Is “aggressively” lowering your tax bill really worth it?

Is “aggressively” lowering your tax bill really worth it?

Is it better to pay off debt or invest your extra cash?

Is it better to pay off debt or invest your extra cash?

Yes, you should raise your optometry fees

Yes, you should raise your optometry fees

Practice Marketing

Key features optometry websites need to drive appointments

Key features optometry websites need to drive appointments

The importance of a mobile-optimized website for your optometry practice

The importance of a mobile-optimized website for your optometry practice

The process behind creating a custom optometry website that works for your practice

The process behind creating a custom optometry website that works for your practice

Practice management

Elevate patient care with 1-degree shifts

Elevate patient care with 1-degree shifts

Yes, you should raise your optometry fees

Yes, you should raise your optometry fees