Alternative Eyewear frames for your practice
Stock a diverse wholesale portfolio for men, women, and kids with styles that span everyday value to premium design.
Why IDOC members get more at Alternative Eyewear
Who is Alternative Eyewear?
Alternative Eyewear delivers a diverse wholesale eyewear portfolio for independent optometrists, opticians, and optical dispensaries nationwide. As an IDOC vendor partner, members get exclusive deals, preferred pricing, and access to Alternative Eyewear’s catalog of frame brands and collections.
Why Alternative Eyewear at IDOC?
With an IDOC Essential membership, independent optometrists and opticians unlock exclusive deals and discounts on Alternative Eyewear frames the moment they join. Pick the brands that fit your practice and your patients. No commitments, cancel any time.
The numbers speak for themselves
IDOC members save an average of 4x their membership cost through vendor deals alone, with Alternative Eyewear’s exclusive wholesale eyeglass frame discounts playing a significant role. That’s the power of thousands of independent optometrists and opticians negotiating together.
What Alternative Eyewear brings to your frame board
Ecovue Men/Women Optical + Sun
Gridiron Men Optical + Sun
Glacee Women Optical + Sun
Grace Women Optical + Sun
Staag Spectacles Eyeglasses + Sun
Interface Men/Women Optical + Sun
Indii Kids Kids Optical
Onesun Sun (Men/Women)
Children’s Glasses + Sunglasses
And more…
Choose your path
IDOC membership is designed to pay for itself. Essential members earn an average of 27 times their membership cost from all IDOC services.
Membership at a glance
7.6
Average number of years as an IDOC Essential member
$91K
Average annual value members receive across all IDOC benefits and services
50%
of members unlock additional savings with a contact lens share program
**Data as of Dec. 2025
Ready to put our buying power to work?
On average, IDOC members see 4x the value of their membership cost through vendor rebates alone. Let’s talk.
Already an Essential Member?
Your exclusive vendor deals and benefits are waiting. Log in now to see what you’re saving.
What people say about us
Dr. Nicole Lemoncelli
Owner of Lemoncelli Eyecare
“The vast majority of marketing takes place online, I knew building a website was a crucial step in getting my business model out there. I also knew I was not up to doing it myself, which is why I reached out to OMS for help. They were great!
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They answered all of my questions and were able to offer good advice on specific aspects of the website. They know how to get your practice at the top of the google search results and they really put together a good website.”
Dr. Todd Cohan
Foresight Vision, Long Grove, IL
“Extremely easy to navigate, truly a wealth of information that a private practice would not normally have access to, and a quick response on a recent employee termination issue. I will use this service regularly to review policies, procedures and training modules."
Dr. Heidi Ying
Vestal Eye Care, Vestal, NY
“IDOC's HR Now is comprehensive in addressing the daily HR challenges that we face and for those of us that do not have a dedicated HR department. It is easy to use, very helpful and makes my HR life easier. I would most certainly recommend this to other IDOC members."
Sally Greeley
Office Manager, Newport Eye Care Center
"I had the pleasure of speaking with Onye Anyanwu recently to review our information that he tracks for our website. Speaking with him you can see he genuinely cares about the practices he deals with. I found the information and tips he gave me helpful. I look forward to speaking with him again next quarter."