Blog
Read the latest articles from experts in practice financials, marketing, management, and optical who are devoted to making it easier for you to own a practice.
The independent OD’s guide to contact lens profitability
Without the right strategy, contact lenses can cut into profits and consume valuable staff time. Learn how to improve margins, simplify ordering, and keep more sales in-house.
Oct, 2026
The independent OD’s guide to contact lens profitability, efficiency, and competitiveness
Oct, 2026
Hiring for your optometry practice: why waiting can cost you more
Sep, 2026
The simpler optical: why less complexity can lead to more capture
Aug, 2026
Is “aggressively” lowering your tax bill really worth it?
Sep, 2025
Key features optometry websites need to drive appointments
Aug, 2025
Is it better to pay off debt or invest your extra cash?
Aug, 2025
The importance of a mobile-optimized website for your optometry practice
Jul, 2025
Yes, you should raise your optometry fees
Jul, 2025
The process behind creating a custom optometry website that works for your practice
Jun, 2025