Optometric Practice Management for Ophthalmologists, Opticians, and Optometrists IDOC - Optometry Buying Group & Optometric Alliance
Optometric Practice Management for Ophthalmologists, Opticians, and Optometrists IDOC - Optometry Buying Group & Optometric Alliance

Make contacts ordering easier for your practice

MARLO by Alcon is a digital eye care platform that helps practices streamline contact lens ordering and reordering, automate patient communication, and compete with online retailers through direct-to-patient shipping.

Marlo Contact Lens Reordering for Eye Doctors Offices

Why IDOC members get more at Marlo

Who is Marlo?

MARLO by Alcon is a digital eye care platform that helps independent optometrists and eye care practices streamline contact lens ordering and reordering, automate patient communication, and support direct-to-patient shipping. As an IDOC vendor partner, members get exclusive deals, preferred pricing, and access to MARLO to help simplify workflows and keep more contact lens revenue in-house.

Why Marlo through IDOC?

With an IDOC Essential membershipindependent optometrists and opticians unlock exclusive deals, discounts, and rebates on MARLO by Alcon the moment they join. Choose the tools and workflows that fit your practice and your patients. No commitments, cancel any time.

The numbers speak for themselves

IDOC members save an average of 4x their membership cost through vendor deals alone, with Marlo’s contact lens reordering platform playing a significant role. That’s the power of thousands of independent optometrists and opticians negotiating together.

What Marlo brings to your eye care practice

Automated reorder reminders

Direct-to-patient shipping

Patient communication automation

Practice-branded messages

Checkout and payments

Order status updates

New Globe eyeglass frames

Shipment tracking alerts

Improve contact lens retention

And more…

Ready to put our buying power to work?

On average, IDOC members see 4x the value of their membership cost through vendor savings alone. Let’s talk.

Already an Essential Member?

Your exclusive vendor deals and benefits are waiting. Log in now to see what you’re saving.

What people say about us

Optometry Office Website Designer

Dr. Nicole Lemoncelli,
Owner of Lemoncelli Eyecare

“The vast majority of marketing takes place online, I knew building a website was a crucial step in getting my business model out there. I also knew I was not up to doing it myself, which is why I reached out to oms for help. they were great! they answered all of my questions and were able to offer good advice on specific aspects of the website. They know how to get your practice at the top of the google search results and they really put together a good website.”

Optometry Office Website Designer

Dr. Todd Cohan,
Foresight Vision, Long Grove, IL

“Extremely easy to navigate, truly a wealth of information that a private practice would not normally have access to, and a quick response on a recent employee termination issue. I will use this service regularly to review policies, procedures and training modules.”

Optometry Office Website Designer

Dr. Heidi Ying,
Vestal Eye Care, Vestal, NY

“IDOC’s HR Now is comprehensive in addressing the daily HR challenges that we face and for those of us that do not have a dedicated HR department. It is easy to use, very helpful and makes my HR life easier. I would most certainly recommend this to other IDOC members.”

Optometry Office Website Designer

Sally Greeley, Office Manager
Newport Eye Care Center

“I had the pleasure of speaking with Onye Anyanwu recently to review our information that he tracks for our website. Speaking with him you can see he genuinely cares about the practices he deals with. I found the information and tips he gave me helpful. I look forward to speaking with him again next quarter.”