Optometric Practice Management for Ophthalmologists, Opticians, and Optometrists IDOC - Optometry Buying Group & Optometric Alliance
Optometric Practice Management for Ophthalmologists, Opticians, and Optometrists IDOC - Optometry Buying Group & Optometric Alliance
Optometry Marketing and Patient Engagement Services Website design, patient recall, and engagement tools for independent optometrists.

Attract more patients. Keep the ones you have.

IDOC members get preferred access to patient communication platforms, reputation management tools, and practice marketing technology that automate the work of growing your practice and keeping patients coming back.

Our featured partner

We’ve built deep partnerships with these industry-leading suppliers so IDOC members get access to amazing products, top-tier services, and offers created exclusively for you.

  IDOC Optometry Marketing Services Digital Marketing Consultant for Optometrists, Opticians, and Ophthalmologists

Independent doesn’t mean going it alone

Details

One low monthly membership fee unlocks preferred pricing and access to the best patient communication and practice marketing tools in optometry. Everything your practice needs to attract new patients and keep them coming back is right here waiting for you.

How it works

Once you join IDOC Essential, every marketing service deal, discount, and rebate is yours to explore. Pick what works, leave what doesn’t. No commitments, cancel any time.

Why you should join

IDOC members save an average of 4x their membership cost through vendor deals alone, backed by the collective buying power of thousands of independent optometrists, opticians, and ophthalmologists.

The marketing services IDOC Members love

adit Optometry Appointment Scheduler

Adit is an AI-powered patient communication and practice management platform built for optometry, helping independent eye care practices automate appointment scheduling, recalls, reminders, and two-way patient messaging so your team spends less time chasing patients and more time caring for them.

  IDOC Optometry Marketing Services Digital Marketing Consultant for Optometrists, Opticians, and Ophthalmologists
IDOC Optometry Marketing Services is our exclusive, full-service practice marketing solution built specifically for independent eye care practices, combining hands-on strategy, SEO, Google Ads, social media, and custom website design into managed plans that take the guesswork out of growing your practice. Learn more.
Weave Optometry Appointment & Reminder Service

Weave is an all-in-one patient communication and engagement platform trusted by thousands of eye care practices, combining a fully integrated phone system with automated appointment reminders, two-way texting, online reviews, digital forms, and payments into a single solution that keeps your schedule full and your patients engaged.

Ready to put our buying power to work?

On average, IDOC members see 4x the value of their membership cost through vendor savings alone. Let’s talk.

Already an Essential Member?

Your exclusive vendor deals and benefits are waiting. Log in now to see what you’re saving.

What people say about us

Optometry Office Website Designer

Dr. Nicole Lemoncelli,
Owner of Lemoncelli Eyecare

“The vast majority of marketing takes place online, I knew building a website was a crucial step in getting my business model out there. I also knew I was not up to doing it myself, which is why I reached out to oms for help. they were great! they answered all of my questions and were able to offer good advice on specific aspects of the website. They know how to get your practice at the top of the google search results and they really put together a good website.”

Optometry Office Website Designer

Dr. Todd Cohan,
Foresight Vision, Long Grove, IL

“Extremely easy to navigate, truly a wealth of information that a private practice would not normally have access to, and a quick response on a recent employee termination issue. I will use this service regularly to review policies, procedures and training modules.”

Optometry Office Website Designer

Dr. Heidi Ying,
Vestal Eye Care, Vestal, NY

“IDOC’s HR Now is comprehensive in addressing the daily HR challenges that we face and for those of us that do not have a dedicated HR department. It is easy to use, very helpful and makes my HR life easier. I would most certainly recommend this to other IDOC members.”

Optometry Office Website Designer

Sally Greeley, Office Manager
Newport Eye Care Center

“I had the pleasure of speaking with Onye Anyanwu recently to review our information that he tracks for our website. Speaking with him you can see he genuinely cares about the practices he deals with. I found the information and tips he gave me helpful. I look forward to speaking with him again next quarter.”

More ways IDOC supports your practice

Enhance your IDOC experience with additional services.

IDOC Essential Membership | Optometry Buying Group & Independent Practice Alliance IDOC Essential gives independent eye care practices access to unmatched buying power through a 3,000+ member optometric alliance. For one low monthly fee, members save on contact lenses, frames, equipment, and services through preferred pricing with the industry's top vendors — no hidden fees, no long-term contracts.
Contact Lenses Bulk Share Program Contacts Wholesale Vendor Discounts
  IDOC Books & Benchmarks - Accounting for Optometrists CPA, CFP, and Accountant Help for Optometry
IDOC HR Now - Human Resources for Eye Care Practices Human Resources and Benefits for Independent Optometrists