Turn your practice data into action
IDOC Books & Benchmarks delivers optometry-specific dashboards and benchmarking built from your financial data and key productivity metrics. Measure the KPIs that matter, track trends over time, and see exactly what to improve next.
200+
Peer practices
up to $24K
Savings vs. competitors
Up to $8,145
From IDOC Rewards
Featured
In 20/20 MONEY: The Business of Optometry
Know what “good” looks like
Who it’s for
Optometry practice owners and leadership teams, from single-location to multi-location groups, who need clear performance visibility beyond the P&L. Built for teams that want trusted KPIs to run the business and plan what’s next.
Turn insight into profit
Benchmarks turns your data into clear priorities for staffing, space, pricing, and growth investments. By tracking trends and peer comparisons, you can spot overspending or underperformance early and make targeted changes that improve profitability and cash flow.
What makes us different
IDOC Books & Benchmarks combines clean financial data with optometry-specific productivity inputs to produce dashboards and peer benchmarking that general accounting firms can’t provide. The result is actionable analytics that explains overhead, not just reports it.
What’s included with benchmarks
- Automated benchmarks built from your QuickBooks Online financial data
- Monthly optometry-specific dashboards for KPIs and trend tracking
- Simplified P&L views focused on key expense areas and profitability (EBITDA)
- Cash flow and cash reserve visibility to support smarter owner distributions and planning
- Productivity benchmarking using key practice inputs (OD hours, exam counts, available exam slots, no show rates, and more)
- Peer comparisons that highlight where overhead is high and what may be driving it
- Ongoing reporting that helps you set targets and track progress over time
What people say about us
Adam Cmejla,
CFP Integrated Planning & Wealth Management & host of 20/20 Money Podcast
“The financial numbers of a practice tell a story. It's one thing to be able to read the story. It's another to comprehend it. IDOC's Books & Benchmarks allows practice owners to comprehend their practice's financial performance and also benchmark it to their peers, allowing them to make educated, informed, and proactive decisions in their practice.”
Dr. Matthew Shirley,
Shirley Eye Care
“I use Books & Benchmarks for four businesses and love it! Definitely one of the best business decisions. It has allowed me to better understand my practice financials and take more of a CEO approach to growing the practices. Your time is too valuable to do it yourself.”
Dr. Rob Szeliga,
Spring Hill Eyecare
“It’s great! I have a great CPA who speaks at the IDOC CONNECTION (JR Armstrong). Even though he does a great job, he still recommended it. I just changed financial advisors and she can log in and see it too to help make decisions. Also, I like how it looks like an easy-to-read dashboard.”
Dr. Matt Taylor,
Ideal EyeCare
“Books & Benchmarks has been a great asset for us to see where we are as a business and where we have opportunities. I can’t spend time gathering all the data needed to evaluate where we are, so I have to delegate those tasks to someone. Otherwise, I’d spend 70-80 hours per week between patient care and business operations. Books & Benchmarks has helped make my life easier by taking over bookkeeping and benchmarking.“
Dr. Barbara Dune,
Serenity I Care
“I really feel Books & Benchmarks is the best decision I have made for myself and for my practice. I have more confidence now when handing my books over to our CPA.
If financial management is not something you are specialized in, or adept at, you need someone who can ensure you are effectively tracking your practice’s key metrics. It’s the information you need to profitably grow.“
FAQs
What is the IDOC Books & Benchmarks service?
Benchmarks turns your financial data and key productivity inputs into optometry-specific dashboards, KPIs, and peer benchmarking so you can see how you compare and what to improve.
Is Benchmarks only for IDOC members?
No. Benchmarks is available to both IDOC members and non-members. Members get special pricing and have access to additional IDOC resources.
Can I add Books & Benchmarks after becoming an IDOC member?
Yes. Active IDOC members can add Books & Benchmarks when they are ready for optometry-specific bookkeeping, benchmarking, and financial consulting support. Talk with our team to discuss your practice’s needs and the best way to get started.
What data do you use to create the benchmarks?
We use your QuickBooks Online financial data along with a few practice inputs (productivity and staffing metrics) to calculate optometry KPIs and trend analysis.
How often are benchmarks updated?
Typically monthly, so you can track KPIs over time and spot changes early.
What KPIs are included?
Common areas include overhead and expense category performance, profitability (including EBITDA), cash flow, and productivity metrics that help explain labor and capacity decisions.
Can you benchmark multi-location practices?
We can benchmark multi-location practices and help you view results by location or in aggregate, depending on your setup.
How is this different from “industry averages” I find online?
Most industry averages are broad, outdated, or not comparable to how independent optometry practices operate. Benchmarks is optometry-specific and designed to be actionable, not generic.
What do I get in the Annual Benchmarks Report?
The Annual Report is a one-of-a-kind summary of optometry overhead, profitability, and KPI insights. It is built to help practice owners set targets and prioritize growth decisions.
Will this tell me exactly what to change in my practice?
It will show where performance differs from peers and where trends are moving, so you can focus on the highest-impact opportunities. If you want help turning findings into a plan, request a consultation.
How long does it take to get started?
Once we confirm data access and the few required practice inputs, onboarding is straightforward and you can begin receiving dashboards quickly.
Can I use Benchmarks if my practice is new or does not have much historical data?
Yes. IDOC Books & Benchmarks can help new and growing optometry practices establish a clear financial baseline, track KPIs as data becomes available, and use optometry-specific benchmarking to set practical targets for overhead, profitability, productivity, and cash flow. The more consistent your financial and practice data becomes over time, the more useful the trend analysis and peer comparisons will be.
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