These informal video presentations include Q&As, insights and recommendations presented by IDOC’s team of consulting experts.
Question Of The Week
Eye Own a Business Episode 22: Don’t Just Treat Dry Eye, Build a Dry Eye Brand
You may be a doctor who treats dry eye, but are you THE DOCTOR in your area who treats dry eye? In this episode with Dr. Janelle Davison, we discuss how to build a brand around dry eye and the many opportunities this can create for both the patient and the practice. When patients have dry eye, are YOU the one they think of for help?
In this interview, we tackle many of the questions you may have about building your own brand. How should I market myself? Should I focus on my current patient database or external patients? What equipment should I start with? How do I present prices to the patient? Tune in to learn how Dr. Davison built her dry eye brand, grew this specialty, and became THE DOCTOR in her area.