These informal video presentations include Q&As, insights and recommendations presented by IDOC’s team of consulting experts.
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Eye Own a Business Episode 18: Create Your Own In-house Discount Plan
In this episode I sit down with Dr, Candace Hoff to talk about something she’s doing that a lot of ODs ask about, but very few successfully execute. That “something” is an in-house discount plan. In Dr. Hoff’s case, this allowed her practice to drop a few vision plans while retaining a healthy percentage of those patients. The feedback from patients has been mostly positive, and the feedback from staff has been even better. The success of this discount plan has Dr. Hoff targeting additional plans to drop. Take a listen to learn how she did it, how she communicated this option to patients, and much more!
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