These informal video presentations include Q&As, insights and recommendations presented by IDOC’s team of consulting experts.
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Eye Own a Business Episode 32: A Patient-centric Approach to Boosting Daily Disposable Sales
In this episode with Dr. Kerry Giedd, we uncover a wealth of actionable tips to enhance your practice's success in boosting the sale of daily disposable contact lenses. Dr. Giedd stresses the importance of keeping your patients informed about the latest advancements and unique features in the world of daily disposable contact lenses. Did you know that a staggering 70% of patients express a strong desire for their optometrists to offer new technology? Stay ahead of the curve by embracing innovation and sharing these exciting developments with your patients. Being easy to do business with is a crucial aspect of driving sales. Our conversation delves into practical ways to streamline your practice's operations, ensuring you have ample time to educate patients thoroughly about the various contact lens options, particularly the convenience and benefits of daily disposables. Simplifying the process of ordering and purchasing contact lenses is a game-changer. Learn how to create a seamless experience for your patients, removing any obstacles that might hinder their decision to opt for daily disposables. Trust is the cornerstone of patient relationships. Discover strategies to build a strong foundation of trust, ensuring that your recommendations hold weight in your patients' eyes. This trust, in turn, translates into increased sales of daily disposable contact lenses. Our episode unveils an intriguing perspective to enhance annual supply sales. Rather than asking patients how many boxes they wish to purchase, consider operating under the assumption that they'll be ordering a year's supply. Dr. Giedd provides valuable insights on implementing this approach effectively. Join us in this dynamic episode as we equip you with a toolkit of strategies to skyrocket your sales of daily disposable contact lenses.
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