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IDOC Optical
Services
IDOC
Optical
Services
 
 
 
 
 
 
 
 
 
 
 
Achieve peak optical sales performance and gain a competitive edge.
Retail sales are a profit center for your practice where navigating the complexities of the Doctor/Retailer dynamic can be a challenge. With IDOC Optical Services, we offer data-focused tools, best practices and advice designed to increase sales and elevate your retail. Our experienced retail experts support every aspect of optical management, from merchandise selection and pricing to inventory and vendor relationship management—giving you the time and freedom you need to focus on patient care.
IDOC Inventory Management
Elevate Your Optical.
Empower your opticians and optimize your inventory with IDOC’s hands-on inventory management service.

With the right tools in place, inventory management can be a simple process for independent owners, maximizing revenue per patient and improving cash flow. New IDOC Inventory Management takes a data-centric, metrics-based approach that will empower your opticians to improve selection, pricing and physical management of inventory assets, along with providing specialized career development opportunities for your team.

Unlock your optical potential.
Relinquish the work and retain the revenue.

With IDOC’s support, you can elevate your optical by making better buying decisions, selling premium products and maintaining a competitive edge for your business—all while gaining back time to spend with your patients.

  Practice Analysis. We take a customized approach to inventory planning that will enable you to make deliberate decisions based on ongoing strategic market analysis. With our expertise and ideal assortment planning as your guide, you’ll maximize your cost of goods and keep best-selling products in stock regardless of brand affiliation.
  Custom Frame Support. IDOC’s optical experts will guide you in optimizing your mark-up strategy to ensure you make the most of every dollar. Our industry exclusive inventory management software and custom frame labels delivered directly to your door streamline the sales process and set you up for peak optical performance.
  Sales Training. Upskilling opportunities for your team include our Optical Sales Staff Training and RetaiLinq Optical Manager meetings, designed to equip your optical staff with collaborative networking opportunities, best practices, and skills development training from leading industry experts.
$1500/MO
Member Price: $1050/MO
*No long term contract.
*For multi-location practices, monthly price applies to each location..
*Plus sales tax where applicable by law.
Service Clients pay the Retail Price
Sign up today to make your optical better starting tomorrow.
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IDOC Optical Consulting
Get the support you need for peak optical performance.
Increase your optical sales with data-focused tools and expert retail advice.
At IDOC, we understand that patient care is your priority. Given that optical generates over 40 percent of practice revenue, an effective management strategy is equally important to your business success. Our comprehensive program of data-focused tools, best practices and unbiased advice is designed to optimize your retail performance.
Not a retail expert? Not to worry.
You can do this, because we’re with you every step of the way.
Rely on IDOC Optical Consulting experts to help make your optical smarter and more efficient through data analysis, guided by industry best practices and decades of experience in navigating the complexities of the Doctor/Retailer dynamic. With IDOC, you don't have to be a retail sales expert, because we are—and we're here to guide you.
  Talk with an expert. Our optical experts help you create a customized action plan for your practice
  Connect with reps. Get in touch with your vendors anytime with our online Rep Connect tool
  See the trends. Understand which products are best sellers with our Brand Analysis Retail Report
  Set goals. Our Easy-to-use, customizable KPI and SMART Goal setting templates make it easy to set goals and understand your sales data
  Drive your success. Dig in to your data using GPN's EdgePro to make informed decisions about your optical
A program designed for the optical needs of every independent practice.
IDOC Optical consulting is included in every IDOC Advisor and Select membership. Also available to IDOC Essential members and industry clients (no alliance membership required), IDOC Optical Services is here to help you drive your success, your way, in one of the most important but least understood areas of independent Optometry.
$400/MO
Essential Member Price: $300/MO
Advisor & Select Members: Included in Membership
*Plus sales tax where applicable by law.
Service Clients pay the Retail Price
A program designed for the optical needs of every independent practice.
IDOC Optical consulting is included in every IDOC Advisor and Select membership. Also available to IDOC Essential members and industry clients (no alliance membership required), IDOC Optical Services is here to help you drive your success, your way, in one of the most important but least understood areas of independent Optometry.
Retail Price: $400/month*
IDOC Essential Members: $300/month*
IDOC Advisor & Select Members: Included in Membership
*Plus sales tax where applicable by law.
Service Clients pay the Retail Price
Look for more optical support coming soon.
IDOC Optical Consulting services is just the beginning. Over the next 12 months, we'll be adding even more sales tools, products, and services for your practice, including inventory management and analysis, retail sales staff training, private label business opportunities and many more.
Sign up today to improve your optical performance starting tomorrow.
LEARN MORE
Meet our Experts
Lana Greene
Lana Greene
Optical Consultant
Lana Greene brings over 25 years’ experience in the independent ECP optical channel. She is a results-oriented, high energy professional with a talent for leading by example and inspiring peak performance with repeated success in achieving performance goals.
Alyssa Pirbhai
Alyssa Pirbhai
Optical Consultant
Alyssa Pirbhai brings more than 10 years of industry experience to IDOC Optical Consulting, having served in both independent and corporate Optometry and Ophthalmology as a technician. Alyssa spent the last 4 years serving the southern region as a Business Consultant for De Rigo REM, helping both IDOC members and other Independent Owners with efficiencies in their Optical, identifying opportunities to refine their assortment and grow their sales.
Susan Daly
Susan Daly
Associate Director of Optical Strategy & Development
After attending Philadelphia College of Textiles and Sciences, Susan studied branding abroad at the University of Westminster and earned her bachelor’s degree in Fashion Merchandising Management from the Fashion Institute of Technology. She spent the first part of her career working with large retailers before shifting her focus to eyewear, serving as the Regional Trainer for Solstice Sunglasses and Buyer for Cohen’s Fashion Optical. Susan started her own specialty retail business in 2009 and sold it in 2016 to return to Connecticut and begin serving IDOC members as the Optical Management Consultant then Manager of Strategic Partnerships. Susan currently serves as the Associate Director of Optical Strategy & Development at IDOC.

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