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IDOC Launches Turnkey Practice Management Servicesfor the OD Community
New Offerings Free Private Practice ODs from Key Business Management Tasks


September 27, 2021, Norwalk CT – IDOChas announced the launch of a full suite of turnkey practice management services designed to help independent ODs reduce the time spent on business tasks and focus their efforts on patient care and other pursuits. For the first time ever, IDOC will make services available to the entire independent OD private practice community in what is a continuation of its mission to empower practice owners to live the practice of their dreams. IDOC members are eligible for discounts that apply to every IDOC Service offering.

“In many ways, it’s a new day for IDOC,” said Dave Brown, IDOC CEO. “We recognize that today’s private practice ODs face unusual challenges and multiple demands on their time. The IDOC ecosystem is uniquely positioned to identify and address today’s most pressing business issues for ODs. We’re confident that our new commitment to hands-on management products and services will help both members and non-members (“service clients”) use their time more productively, which is the key to practice growth.”

The newly launched products and services include:

IDOC Financial Services. Bookkeeping, payroll support, performance analysis and financial management.

IDOC HR Services. 24/7 Hotline, staff hiring and development, employee policies and workplace management.

IDOC Marketing Services. Website development, search optimization, social media campaigns and more.

IDOC Optical Services. Retail strategies, merchandising, vendor selection and sales analytics.

IDOC Specialty Services. Dry Eye and other patient-focused clinical specialty programs.

“Comparable services are often prohibitively expensive for independent practices,” added Oliver Spandow, EVP & CFO, “yet are vital to competitive success in the long-term. No independent practice can afford to be without expert HR, bookkeeping, marketing, optical sales and specialty programs.” he said. “By providing coordinated, cost-effective solutions, IDOC is helping private practice owners reduce the time and money they spend on necessary business management services. When we say ‘Let IDOC do it,’ we mean it.”

The newly-launched suite of IDOC Services continues the organization’s commitment to innovation and unmatched business support for the independent OD community. For more information about IDOC’s most recent product and service additions, visit our updated website at or call (203) 853-3333.

About IDOC
For the past twenty years, IDOC has remained committed to building a powerful community of independent optometrists, providing advanced practice management tools, advice and support systems that drive business growth. Membership plans include expert consulting, metrics-based business solutions, negotiated vendor discounts and peer-to-peer networking. IDOC works collaboratively with 3,000+ independent ODs to help them stay ahead of industry change and achieve their business vision, their way. For more information about IDOC, call (203) 853-3333 or visit

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