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IDOC Announces Keynote Line Up for The Connection 2022
Prominent Thought Leaders to Address Innovation, Change, and Navigating Transitions


January 11, 2022, Norwalk CT – IDOCs pleased to announce the addition of two outstanding Keynote speakers to the agenda of their upcoming national conference, The Connection 2022, hosted February 24-26 in Orlando, FL. The three-day event will return to a live and in-person format this year after being held on a virtual platform in 2021. The conference theme, “Inspiring Innovation,” will provide new insight into the critical role of business innovation in private practice success. Supporting this theme with Keynote sessions are leading speakers and innovators Tiffany Lanier and Amy Jo Martin.

On Thursday, February 24, Tiffany Lanier, speaker, wellness advocate, and founder of The Morning Shift Co., will present “Own Your Shift: Turn Your Season of Change Into Your Season of Possibility,” where she will inspire attendees to create conscious shifts in how they show up in their lives, leadership, and careers. Tiffany’s self-reflective approach equips others with the perspective to overcome obstacles, successfully navigate change, and experience personal and professional breakthroughs to catapult their lives and careers to the next level. A highly sought-after communicator, Tiffany has presented for top businesses, brands, universities, and organizations including Capital One, United Way, DeVry, and TEDx.

On Friday, February 25, New York Times bestselling author and speaker Amy Jo Martin will present “There’s No Finish Line to Innovation,” leading attendees in an exploration of what it means to innovate for the long haul and how to thrive through the process. Amy Jo will share her passion for engaging business owners and entrepreneurs in the work of fully stepping into their potential in business and in life. With a social media following of more than 1 million people, Amy Jo was named the third most powerful woman on Twitter by Forbes. Her in-demand knowledge has led to features in Vanity Fair, TIME, Forbes, The New York Times, Fast Company, ESPN SportsCenter, USA Today, and more.

“It is our privilege to present attendees at The Connection 2022 with highly knowledgeable Keynote speakers this year, both of whom champion innovation and growth for business owners and entrepreneurs. After the difficulties of the past few years, we are thrilled to once again gather in person and empower our members to rise to the challenges of independent practice ownership,” said Dave Brown, President & CEO of IDOC.

To that end, The Connection 2022 will resume a full agenda of employee role-based tracks designed to inform, guide, and inspire IDOC members and hone their focus on the goals and challenges of independent optometry practices.

Both IDOC members and non-members are encouraged to bring their whole practice and attend The Connection 2022 as a team to foster a spirit of collaborative innovation. Multiple tracks will focus on individual roles and responsibilities, and specialized staff training and networking opportunities will be available throughout the event.

The health and safety of event attendees is IDOC’s highest priority. Protocols will be in place to ensure a safe and comfortable event in accordance with local, state, and federal guidelines.

The Connection 2022 is open to all independent optometry practices. To see the full agenda and keep up-to-date with conference news, register here.

About IDOC
For the past twenty years, IDOC has remained committed to building a powerful community of independent optometrists, providing advanced practice management tools, advice and support systems that drive business growth. Membership plans include expert consulting, metrics-based business solutions, negotiated vendor discounts and peer-to-peer networking. IDOC works collaboratively with 3,000+ independent ODs to help them stay ahead of industry change and achieve their business vision, their way. For more information about IDOC, call (203) 853-3333 or visit

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