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IDOC to Provide All Members with IDOC Insider™ Advanced Analytics
New graphical reporting feature displays business performance in real time.

  • June 19, 2019
  • Press Contact: IDOC® 203-853-3333

June 19, 2019, Norwalk, CT – IDOC, a privately-held alliance of independent optometrists, will now offer unlimited access to state-of-the-art business analytics and reporting as a complimentary benefit to members with GPN-compatible practice management systems. This month, IDOC will add a customized Report Card feature to the Insider benefit package, an important enhancement that provides data-driven practice performance feedback in an easy-to-read dashboard format.

“More and more, data is driving decision-making for independent optometry practices,” said Dave Brown, IDOC President and CEO. “With the new IDOC Insider Report Card, we’re adding a level of visual accessibility that will communicate key performance indicators quickly, clearly and accurately.”

Launched in January of this year, IDOC Insider is powered by EDGEPro™ by GPN Technologies, a leading provider of data and analytics software for the eye care industry and combines state-of-the-art data and sell-through analytics technology with customized, metrics-driven business recommendations and incentives based on individual practice data.

IDOC Insider Report Card will display clinical and optical revenue, sales volume by product type, performance benchmarks compared to participating IDOC member averages and other key performance indicators. Those KPIs are then interpreted by IDOC practice management experts, who pro-vide actionable “next steps” to help members identify and act on valuable market opportunities.

“We are committed to providing our members with a significant competitive advantage,” said Brown. “We believe that with the support of advanced tools like IDOC Insider, our members will out-perform industry benchmarks and be fully prepared for the future.”

About IDOC
For the past twenty years, IDOC has remained committed to building a powerful community of independent optometrists, providing advanced practice management tools, advice and support systems that drive business growth. Membership plans include expert consulting, metrics-based business solutions, negotiated vendor discounts and peer-to-peer networking. IDOC works collaboratively with 3,000+ independent ODs to help them stay ahead of industry change and achieve their business vision, their way. For more information about IDOC, call (203) 853-3333 or visit

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