Press Releases
Back to Press Releases
Innovative New Programs Spur Membership Growth for IDOC

  • January 24, 2020
  • Press Contact: IDOC® 203-853-3333

January 24, 2020, Norwalk CT – IDOC has announced solid growth in membership and will enter 2020 with a record number of participating independent OD practices. In addition, they are reporting healthy engagement in an array of new benefits made available to members over the course of the last twelve months.

IDOC also invested in growing their staff in 2019 by adding new hires to support their expanding member programs. One key area of growth was among the Practice Development Team where IDOC added two new Practice Development Leaders (regional responsibilities) and promoted a third internally. IDOC welcomes:

  • Brian Adams (Central Region), who brings a strong background in business innovation and leadership from his previous roles at Wells Fargo, Pfizer and Alcon, and will focus on helping IDOC members thrive in an evolving private practice environment.
  • Denise Guy (West Region), who has been a part of the optical industry for over 22 years, serving first as a manager of a large optometry office and later in a sales capacity for companies that include Vison Service Plan (VSP), Oakley, NVision Eye Centers, Hoya, and Kodak.

“We’re gratified by the response to our newest member programs,” said IDOC President and CEO, Dave Brown “most of which were launched in 2019, the 20th anniversary of our founding.” Based on the Member interest in business-focused technology and consulting services, IDOC plans to expand these services again in 2020, a strategy designed to empower independent practitioners with the most advanced decision-making tools in the industry.

“Our latest innovation, IDOC Insider™, provides private practices with real-time business insight based on advanced data and analytics technology,” said Dave Brown. “That’s the edge that growth-focused practices need in today’s competitive climate.”

IDOC Member ODs and Staff will soon gather at The Connection 2020, IDOC’s annual national conference, February 13-15 in Orlando FL, for three days of valuable collaboration, workshops, continuing education, and peer-to-peer networking. The event will also feature Keynote Guest Billy Beane of Moneyball fame, who will deliver a thought-provoking talk about innovation, opportunity and leadership. All independent ODs are invited to register for The Connection 2020 at

About IDOC
For the past twenty years, IDOC has remained committed to building a powerful community of independent optometrists, providing advanced practice management tools, advice and support systems that drive business growth. Membership plans include expert consulting, metrics-based business solutions, negotiated vendor discounts and peer-to-peer networking. IDOC works collaboratively with 3,000+ independent ODs to help them stay ahead of industry change and achieve their business vision, their way. For more information about IDOC, call (203) 853-3333 or visit

Contact Us
© 2020 IDOC. All Rights Reserved