IDOC Launches the Redesign of its Website IDOC.NET
New Features Include Improved Online Enrollment, Study Group Finder and Exclusive Content

For further information, contact:
Elizabeth Bliss
(203) 853-3333

June 27, 2017, Norwalk, CTIDOC, the largest privately held alliance of independent optometrists in the United States, announces the redesign of its website, The site reflects a pivotal point for IDOC as they launch their new brand standard designed to help independent optometrists run their businesses successfully at every stage and Focus on What Matters most. The new site was designed in conjunction with Zero Gravity Marketing & Loyalty Benefits, which also administers IDOC’s business intelligence platform enabling IDOC to uncover data and insights to assist its members.

The site has a clean, uncluttered design and improved functionality along with enhanced, rich content that’s focused on IDOC’s mission to help provide independent optometrists with the information, savings and expertise needed to help their businesses grow. The responsive site is optimized for mobile and is tablet friendly.

New features of the refreshed, user-friendly include:
  • IDOC’s new, rebranded membership plans (IDOC Essential, IDOC Advisor, and IDOC Select).
  • Improved Enrollment Process through the site.
  • Exclusive content for members, including a blog with content from leading ODs and industry experts discussing trends and new technologies.
  • Geo-targeted IDOC Study Group Finder for ODs making it easier than ever to attend the 300+ local study group meetings IDOC holds every year.
  • In-depth description and information on EDGEPro by GPN’s performance management tool.
In addition, the site is optimized with new video content to enhance the user experience and better connect with members. The new membership plans will be accompanied by video vignettes for further explanation of benefits, there are video testimonials from members, and members can get to know the IDOC staff with whom they are in frequent contact (dedicated account managers and consultants) through new video content.

"We’re excited about the new site launch and everything it provides for OD’s. We believe the new site will provide them with a unique user experience and quicker access to savings, benefits and our team of account managers, new membership development representatives and consultants, " said Dave Brown, President and CEO of IDOC.

We encourage you to explore the new website at and sign up for emails to learn more about the latest news, programs and services from IDOC. You may also reach us by phone at 203-853-3333.


About IDOC

IDOC is an alliance committed to the growth and long-term success of independent optometrists. Since 1999, IDOC has been providing eye care professionals a competitive advantage through strong vendor programs, business education and networking opportunities. In late 2015 IDOC LLC acquired Prima Eye Group and began providing consulting services for vision care professionals that include one-on-one consulting from a team of experts in optometric practice management and in specialized areas including marketing, human resources, and practice financial analysis. IDOC also hosts national and regional conferences along with roundtable groups to support educational and professional development. For more information about IDOC and its benefits and services, call (203) 853-3333 or visit

About Zero Gravity Marketing

Zero Gravity Marketing is a full-service marketing firm in Connecticut focused on driving results for businesses through comprehensive and integrated digital marketing campaigns and strategies. Specializing in website design, search engine optimization (SEO), content marketing, PPC (pay-perclick) campaigns, social media marketing, and email marketing, Zero Gravity Marketing creates compelling strategies for their clients continued success. To learn more about Zero Gravity Marketing, you can visit them online at, contact them via phone at 203 533-2808 or email at

About Loyalty Benefits

Loyalty Benefits, Inc. provides custom enterprise solutions, which enable their clients to leverage business intelligence, improve customer acquisition and retention, and ultimately improve their bottom line. Loyalty Benefits’ clients operate a discrete instance of their web-based platform, Provident, which provides unparalleled flexibility, security, performance and availability, enabling them to operate and manage their business anywhere, anytime on any device. To learn more, please contact

About GPN

Gateway Professional Network (GPN) is the industry leader in HIPAA Compliant Performance Management Systems for 10 years. For more information, please contact or call 631-626-9783.



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