Disruption due to Covid-19 has accelerated the pace of digital transformation in business. Many companies have gone completely digital in how they work and interact with others and with customers. You may have found many of your patients who previously worked in a physical office environment now report that they work from home. This digital transformation has increased the amount of time all of us spend online, so it’s more important than ever to be well-represented where most new patients are apt to discover you, and where current patients will engage with you. This study group will discuss your current marketing channels to acquire new patients, engage with and retain existing patients, and remain competitive in an increasingly digital world. • Discuss digital marketing channels to acquire new patients and retain existing patients. • Discuss online reviews – best strategies for acquiring them and best practices for responses to reviews. • Discuss how to use certain social media channels to cultivate rapport with existing patients and gain new patients.
Monday, December 7, 2020 at 6:45 PM
Zoom meeting information will be provided once your registration is confirmed.
Dr. Melissa Leoni
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