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OPTICAL RETAIL APOCALYPSE AND GENERATIONAL DEMOGRAPHICS (1 ABO-CE)
Fort Lauderdale, FL

This 2-part ABO- CE presentation will focus on two distinct areas of training. Part I: Optical Retail Apocalypse: Over the last five years, we’ve seen a record number of independent practices close their doors, and that number is only going to continue to grow unless ECP’s can learn to acclimate and adjust to change. Here, we examine the buying behavior of the modern consumer and share key learning tips for how to successfully grow and retain your business in a challenging retail environment. Part II: Generational Demographics: Today’s workforce represents a diverse range of generations from baby boomers to Gen Z which come with their own unique perspective and purchasing habits. In this informational training segment, we will break down each age bracket and define strategies for how to better understand and communicate with them as well as deliver all the data that you need in order to make the sales connection. 1 ABO- CE credit upon completion. Independent ODs Only, Staff welcome for ABO credit.

Thursday, November 14, 2019 at 6:30 PM
Location Details
Wild Sea Oyster Bar & Grille
620 E Las Olas Boulevard
Complimentary Valet Parking at Riverside Hotel
Fort Lauderdale, FL

Hosted By: Dr. Amanda Nanasy
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