I have never spoken to a practice with a zero patient-owned-frame (POF) percentage. I encourage practices to strive for less than 25% POF percentage at a minimum, and less than 15% for the best-in-class. You may see a slight increase year-over-year, which will happen when you sell quality eyewear. You may also see an increase if there is not enough communication with the patient that wants to use their own frame.
Remedy these increases and keep your percentages low by employing a few key strategies.
Use these strategies to decrease your POF percentage and handle objections your patient may have to purchasing a frame rather than using their own:
There will always be a percentage of your patients that use their own frames for various reasons. I encourage you to check on where your practice stands with your POF percentage. A lower percentage equals greater revenue for your practice.
Want to make the most of the frames you sell? Reach out to IDOC Inventory Management for expert help on optimizing your optical with bestselling frames that fly off the shelves. Our hands-on and individualized approach is designed to maximize your revenue and streamline your optical—all while helping you stay on trend.
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