If you are looking to increase the number of new patients at your practice, then your marketing strategy should include working on how to get noticed in local online search results. One powerful way to increase your visibility in local search is to optimize and maintain the Google Business Profile for each of your locations.
Formerly known as Google My Business, a Google Business Profile is a tool to manage the displayed information about your practice in search results and on Google maps. This displayed information includes your practice name, address, phone number, appointment scheduling link if you have one, office hours, description of your practice, services provided, link to your practice website, and more. Your Google Business Profile is also the spot where patients can leave reviews about their experience at your practice, which can influence new patients to book appointments with you.
You will need to claim and verify your Google Business Profile with Google to be able to update the information displayed on it and to respond to reviews. If you choose not to claim and verify your Google Business Profile, people can still leave reviews about your practice, but you will be unable to respond to them, so claiming and verifying your Google Business Profile should be a priority.
After you’ve claimed and verified your profile, the next step is to optimize your profile.
People can click through to your website from your Google Business Profile, but they can also call you directly from the profile if after looking at your profile and reading reviews they feel good about booking an appointment with you.
Through the Insights tab on the profile, you can see the number of calls, clicks through to your website, the top zip codes where people are finding you, and more. Take advantage of this key piece of digital real estate to reach new patients.
Need a hand with keeping your web presence current and competitive? Check out IDOC Web & Search, our service that puts your practice at the top of search results within your local community. We’ll craft a high-impact website for your practice, employ proven search engine optimization strategies to get you found online, and offer additional support including Google Business Profile management and call tracking technology. Learn more about IDOC Web & Search.
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