IDOC actively shares industry-focused articles, blog posts, podcasts, videos and other thought leadership with our members and other optometric practitioners. Below, you will find links to our growing library of educational materials and multi-media assets written and created by IDOC's team of seasoned industry experts.
Maddie Langston | 9/9/2022
Reach New Patients with Your Google Business Profile


If you are looking to increase the number of new patients at your practice, then your marketing strategy should include working on how to get noticed in local online search results. One powerful way to increase your visibility in local search is to optimize and maintain the Google Business Profile for each of your locations.

What is a Google Business Profile?

Formerly known as Google My Business, a Google Business Profile is a tool to manage the displayed information about your practice in search results and on Google maps. This displayed information includes your practice name, address, phone number, appointment scheduling link if you have one, office hours, description of your practice, services provided, link to your practice website, and more. Your Google Business Profile is also the spot where patients can leave reviews about their experience at your practice, which can influence new patients to book appointments with you.

You will need to claim and verify your Google Business Profile with Google to be able to update the information displayed on it and to respond to reviews. If you choose not to claim and verify your Google Business Profile, people can still leave reviews about your practice, but you will be unable to respond to them, so claiming and verifying your Google Business Profile should be a priority.

How Do I Optimize My Google Business Profile?

After you’ve claimed and verified your profile, the next step is to optimize your profile.

  1. If necessary, update the profile with the correct name of your practice.
  2. Choose the right categories your practice fits in, so that the profile shows up in search results. You can add more than one category! Categories can include Optometrist, Optician, Eye Care Center, Contact Lens Supplier, Sunglasses Store, and more.
  3. Make sure your phone number is correct, and if not, update it. Add the link to your website and your online appointment scheduler if you have one.
  4. Update your office hours on a regular basis. If your office is closed on holidays or you want to close early on a particular day, you can display this information through “special hours” on your profile. While this may seem cumbersome, it is so helpful for people if your information is kept up to date.
  5. Add photos of the interior and exterior of your practice.
  6. Post to your profile on a regular basis.

Reach New Patients with Your Google Business Profile

People can click through to your website from your Google Business Profile, but they can also call you directly from the profile if after looking at your profile and reading reviews they feel good about booking an appointment with you.

Through the Insights tab on the profile, you can see the number of calls, clicks through to your website, the top zip codes where people are finding you, and more. Take advantage of this key piece of digital real estate to reach new patients.

Make the Most of Your Web Presence

Need a hand with keeping your web presence current and competitive? Check out IDOC Web & Search, our service that puts your practice at the top of search results within your local community. We’ll craft a high-impact website for your practice, employ proven search engine optimization strategies to get you found online, and offer additional support including Google Business Profile management and call tracking technology. Learn more about IDOC Web & Search.

Maddie Langston
Director, Marketing Services
Maddie Langston brings extensive experience in marketing and sales administration and has developed strategies and platforms to drive sales for organizations in the fitness and business services industries. Most recently, Maddie developed marketing programs for a national network of independently owned auto repair service centers. This is where she developed her passion for partnering with small business owners to help them compete with franchises and big box retail chains. Maddie earned a Bachelor of Arts degree from Liberty University. She is excited to be a part of the IDOC team, and to help you utilize marketing to brand your practice, retain patients, and drive new patients to you.
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