IDOC actively shares industry-focused articles, blog posts, podcasts, videos and other thought leadership with our members and other optometric practitioners. Below, you will find links to our growing library of educational materials and multi-media assets written and created by IDOC's team of seasoned industry experts.
Jelissa Brooks | 4/4/2022

Expanding your staff is an exciting step in independent practice growth. If you’ve recently added a new OD to your practice, get the word out to your audience through social media!

Promoting a new associate OD through your social media channels is an effective strategy in connecting with your audience, introducing them to your new staff member, and setting the stage for a great doctor-patient relationship between your new OD and your patients.


Social Media Strategies for Promoting an OD

  • OD Photo Spotlight:
    Share a photo of your new OD on your social media channels. Choose a photo of them either within your practice or in their element doing a fun hobby or activity they enjoy. This is a great way to connect your existing and prospective patient base with your new OD. It offers your audience an opportunity to learn about them on a personal level. Consider pairing the photo with a few sentences about their background, family, interests, and a fun fact or two.
  • Eye Care Tip Video Series:
    Film a few videos of your new OD sharing eye care tips that pertain to their specialty or area of expertise. Highlighting their skillset is a great way to introduce him or her to your followers. Build your patients’ interest and trust in your new OD as they share their clinical knowledge. Don’t let the idea of filming a video intimidate you. If you have a smartphone, you can take a short, high-quality video and upload it within seconds to your social media channels.

Optimize Your Social Media Presence

Wish someone could do all your social media posting for you? Leave it to IDOC! Our social media experts know how to create online posts that reflect who you and what you do. Learn more about how you can optimize your social media presence with IDOC Social Media. If you’re ready to make a splash online, we can help you do it.


Jelissa Brooks
Marketing Strategist
Jelissa Brooks has a background in project management within the Marketing and IT space. She holds a Bachelor of Arts in Communication from the University of Wisconsin-Parkside. Upon graduating, she started her project management career working as a HandsOn Tech AmeriCorps member at HandsOn Atlanta. She spent a year managing social media, website development and other IT related projects. During her AmeriCorps term, she also organized technology training events, which equipped 400+ nonprofit professionals. Most recently, Jelissa spent 3+ years at RR Donnelley where she spearheaded process rollouts for various software implementations, oversaw the creative team in delegating design work, and managed marketing projects for LG, Delta Air Lines, and Chick-Fil-A. Fun fact about Jelissa is that she has built her personal brand via social media through digital content creation and influencing and has collaborated with brands including Neutrogena, Urban Skin RX, Revlon Realistic and more. She also acted as an orphan within the classic Annie play in 6th grade and aced two years of acting class in 10th and 11th grade. Lastly, outside of work, Jelissa enjoys cooking, shopping for clothes and home decor, spending time with family and friends, and filming videos and shooting photography around Atlanta.
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Hayley Stewart, IDOC Financial Services Manager

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9/9/2022 | Author: Maddie Langston


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8/22/2022 | Author: Kelsey Garcia

So you created a Facebook and Instagram account for your practice, but now what? Coming up with post ideas can be overwhelming and can quickly leave your creative “well” feeling dry. By categorizing your posts into three main buckets, you can easily streamline the brainstorming... Read more

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As I type this, the news is dominated by concerns over the economy, including unease around inflation and a looming recession. This has practice owners understandably concerned and asking, “What should I expect, and how can I prepare?”

I’m not an economist, and I... Read more

7/22/2022 | Author: Nathan Hayes

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Let me suggest that... Read more

7/15/2022 | Author: Amy Alvarez

I think I would be hard pressed to find an independent practice owner who doesn’t understand the power that marketing has on their ability to attract patients to their practice. Keeping patients, new and existing, visiting the practice is an important part of a successful... Read more

7/8/2022 | Author: Lana Greene

I have never spoken to a practice with a zero patient-owned-frame (POF) percentage. I encourage practices to strive for less than 25% POF percentage at a minimum, and less than 15% for the best-in-class. You may see a slight increase year-over-year, which will happen when you sell quality... Read more

5/19/2022 | Author: Dr. Steve Vargo

As research for launching a new service called IDOC Specialty Services, I interviewed several industry experts of various specialties. At the end of each call, I asked everyone the same question: “What prevents more ODs from succeeding with a specialty?”

Their answers were insightful.... Read more