Blog
Blog
 
 
 
 
 
 
 
 
 
 
 
Blog
IDOC actively shares industry-focused articles, blog posts, podcasts, videos and other thought leadership with our members and other optometric practitioners. Below, you will find links to our growing library of educational materials and multi-media assets written and created by IDOC's team of seasoned industry experts.
Jelissa Brooks | 4/4/2022
USE SOCIAL MEDIA TO PROMOTE A NEW ASSOCIATE OD

Expanding your staff is an exciting step in independent practice growth. If you’ve recently added a new OD to your practice, get the word out to your audience through social media!

Promoting a new associate OD through your social media channels is an effective strategy in connecting with your audience, introducing them to your new staff member, and setting the stage for a great doctor-patient relationship between your new OD and your patients.

 

Social Media Strategies for Promoting an OD

  • OD Photo Spotlight:
    Share a photo of your new OD on your social media channels. Choose a photo of them either within your practice or in their element doing a fun hobby or activity they enjoy. This is a great way to connect your existing and prospective patient base with your new OD. It offers your audience an opportunity to learn about them on a personal level. Consider pairing the photo with a few sentences about their background, family, interests, and a fun fact or two.
     
  • Eye Care Tip Video Series:
    Film a few videos of your new OD sharing eye care tips that pertain to their specialty or area of expertise. Highlighting their skillset is a great way to introduce him or her to your followers. Build your patients’ interest and trust in your new OD as they share their clinical knowledge. Don’t let the idea of filming a video intimidate you. If you have a smartphone, you can take a short, high-quality video and upload it within seconds to your social media channels.
     

Optimize Your Social Media Presence

Wish someone could do all your social media posting for you? Leave it to IDOC! Our social media experts know how to create online posts that reflect who you and what you do. Learn more about how you can optimize your social media presence with IDOC Social Media. If you’re ready to make a splash online, we can help you do it.

 

Jelissa Brooks
Senior Specialist, Marketing Services
Jelissa Brooks has a background in project management within the Marketing and IT space. She holds a Bachelor of Arts in Communication from the University of Wisconsin-Parkside. Upon graduating, she started her project management career working as a HandsOn Tech AmeriCorps member at HandsOn Atlanta. She spent a year managing social media, website development and other IT related projects. During her AmeriCorps term, she also organized technology training events, which equipped 400+ nonprofit professionals. Most recently, Jelissa spent 3+ years at RR Donnelley where she spearheaded process rollouts for various software implementations, oversaw the creative team in delegating design work, and managed marketing projects for LG, Delta Air Lines, and Chick-Fil-A. Fun fact about Jelissa is that she has built her personal brand via social media through digital content creation and influencing and has collaborated with brands including Neutrogena, Urban Skin RX, Revlon Realistic and more. She also acted as an orphan within the classic Annie play in 6th grade and aced two years of acting class in 10th and 11th grade. Lastly, outside of work, Jelissa enjoys cooking, shopping for clothes and home decor, spending time with family and friends, and filming videos and shooting photography around Atlanta.
Trending Blogs
 
 

5/19/2022 | Author: Steve Vargo

As research for launching a new service called IDOC Specialty Services, I interviewed several industry experts of various specialties. At the end of each call, I asked everyone the same question: “What prevents more ODs from succeeding with a specialty?”

Their answers were insightful.... Read more


5/3/2022 | Author: Amy Alvarez

The pandemic has caused many changes in private practice, affecting everything from the way we see our patients to what we expect from our employees. Although some of these changes serve us well, others may feel like a barrier. While attendance issues are not new... Read more


4/15/2022 | Author: Lana Greene

Do you ever wonder if the same amount of effort goes into selling eyeglass frames vs. selling lenses and treatment options? I certainly do. Speaking from experience as an optician, I remember always being so excited when new lens technology was released. I couldn’t wait to fit our... Read more


4/8/2022 | Author: Steven Festa

Alright, I will come clean on something very few people knew about outside my family.  I’m OK with sharing this with the world now as it helps prove a point about the importance of being present in local searches.

Ever since COVID started, my wonderful wife had started... Read more


3/15/2022 | Author: Nathan Hayes

In case you haven’t noticed, the Consumer Price Index was up 7.5% in January, as compared to 2021. In short, this means that a basket of goods like food, energy, and other consumer goods cost 7.5% more in 2022 than the year before.

Practice owners feel the squeeze in multiple... Read more


2/28/2022 | Author: Steve Vargo

Are you experiencing burnout in your professional career? It’s okay, you can admit it. You’re not alone. In fact, studies have found that approximately 50 percent of physicians are suffering from burnout.

Twelve billion dollars. That’s a conservative estimate of the cost incurred to... Read more


2/17/2022 | Author: Amy Alvarez

The last few months have been filled with rising wages, steep job competition, and continued uncertainty. Practice owners are being approached by staff about pay increases and are receiving higher wage requirements from job candidates. Many businesses are advertising their starting pay,... Read more


2/7/2022 | Author: Lana Greene

I often hear from ODs and opticians that their patients are taking their prescriptions and purchasing eyewear at Costco, Warby Parker, or other online retailers. Rarely do I hear the reason why. Finally, the opportunity was in front of me so I could ask questions to a consumer regarding the... Read more


1/24/2022 | Author: Steven Festa

Does hearing SEO make your eyes glaze over a bit and cause your mind to wander? If you answered yes, then you are not alone. While tough to grasp initially, SEO is important for your practice, and as providers of Read more


1/10/2022 | Author: Nathan Hayes

It’s a new year, which means that practice owners—and your IDOC consultants, for that matter—are reflecting on last year’s achievements and setting revenue goals for 2022.

As you set your 2022 revenue goals, don’t forget to celebrate the wins from last... Read more

© 2022 IDOC. All Rights Reserved