A friend of mine was out in the job market and applied for a job as a Dental Assistant. She called me for some advice around interviewing, and during our conversation, she mentioned a shocking reality. She said, "Geronda, there were a few companies that I was interested in, but the job ads were confusing or had the bare minimum, and it didn't make me want to apply." I have heard this many times before, and it was a distressing time because the company did not take the time to pre-plan and create a job ad so compelling that it drove traffic with high performing talent. I'm going to address ways that your job ad can entice candidates to apply for the role. Let us start with pre-planning.
When you are pre-planning as part of your process to hire a new hire, the following steps should take place –
Once you have your job description completed, now you can pull together your super creative and excellent ad. Here is what I would recommend you include in your job ad –
By taking these steps, the candidate will understand the role's expectations, see how they can make an impact, and get a feel for how they can see themselves in your practice. When you accomplish the steps above, you will increase your likelihood of finding top talent. Here is an example of the recommendations above put into a job ad –
Eyewear Sales / Optician for Private Eyecare Practice in City, State
Practice Name is looking for a talented Optician to join its Team. We are the leading optometry services provider in Area and provide excellent care for our patients with leading-edge technology. We offer an outstanding work environment with a generous compensation plan that includes paid training, vacation, holidays, and 401K.
Job Summary First and foremost, this position requires someone with a great personality that enjoys working with people. Your primary responsibility will be assisting and educating patients with the selection of eyewear frames, lenses, lens enhancements, and overseeing the optical lab.
Interested candidates should submit their cover letter and resume to insert email address.
Now, get out and there and hire some great talent! If you ever have questions or need support as you think through and write out job descriptions or job ads, please don't hesitate to reach out to the IDOC HR Team HRServices@idoc.net.
Every year people tend to make goals for the upcoming new year. Somehow a new year inspires others to reinvent themselves in some way and like most initiatives, they lose their luster after a few weeks. I was supposed have rock hard abs like 3 years in a row. If ever... Read more
By now, most of us are familiar with online reviews and understand their reach and influence, particularly on Google, Facebook, and Yelp. As a marketing consultant at IDOC, I work with optometry practice owners and managers to increase the number of new patients at the practice, retain... Read more
During a phone call with my favorite sister (now, let's not share this with anyone else), she shared the following sentiment with me, "I was just as excited for my kids to go back to school this year, until I realized that I have one kid staying home and doing virtual learning and the... Read more
Let’s say one day after an exam and a visit in your optical, a patient reviews their experience on your Google business listing and Yelp.
The review includes many details which makes it clear to anyone reading that they visited the practice, had an exam, and worked with an optician.... Read more
Take a step back and think about your business. Are you in tune with the performance of your optical? Are you achieving your desired results? If not from you, where are your patient’s purchasing their eyewear? Why? How do your offerings compare to your competition? Investigate, by... Read more
“I’m shockingly flush with cash. My checking account balance is fantastic.”
This isn’t what I expected to hear on the tail end of the most prolonged economic catastrophe of our lifetime. But many practices, after leaning out all their expenses during the... Read more
“I’m thinking of selling my practice.”
“Should I sell my practice now while prices are at all-time highs? How long does the private equity phenomenon last?”
Practice owners often focus on market trends in the pricing of practices when deciding when and whether to sell. Let me... Read more
Careful frame and lens purchasing habits are needed in an unpredictable time.
Many optometric practices are experiencing a surge in eyewear purchases due to pent-up demand and the ability to... Read more
Capture rate is a key performance indicator; possibly the most significant component in measuring and increasing revenue per patient. Capture rate can be influenced by several factors. The good news is that you can have an impact on all of them.
Multiple Pairs:... Read more
If your optometry practice is currently closed due to COVID-19, there are certain updates you should make on the listing to communicate to your community the temporary change in your practice operations. Google has prioritized the “