IDOC actively shares industry-focused articles, blog posts, podcasts, videos and other thought leadership with our members and other optometric practitioners. Below, you will find links to our growing library of educational materials and multi-media assets written and created by IDOC's team of seasoned industry experts.
Ximara Vega | 3/18/2020

Given the current state of the world due to the onset of COVID-19 everything around us has changed and it’s changed quickly. Three weeks ago, I was on vacation on the other side of the country mindful of what was going on, but not exactly concerned. Two weeks ago, I developed a cold and immediately thought, this is the end for me because I probably have THE VIRUS. Three days later I felt much better, so I returned to the office. My high-pitch squeal of a voice was much deeper than usual. I finally sounded like an adult and people took notice. Some of my co-workers told me to go home because they didn’t want to be around me given all they’ve heard about Novel Coronavirus. It was a terrible feeling, but I understood where they were coming from. Although I felt better, I should have stayed home. The thing is that’s just not how I’m wired. I’m the same person that showed up to my practice one week after having a baby because I knew they needed me. Okay, so I’m a little crazy! Better yet, I’m human.

What we must keep in mind is there is no shame in being human, but we need to be sensitive to what is going on while maintaining the level of service we aspire to provide. As an employer you have an obligation to ensure the safety of yourself, your staff and your patient base. What does this mean?

  • If you, your staff or any of your patients are feeling under the weather, stay home.
    • It is okay to ask patients the following:
      • Are you sick?
      • Have you been exposed to anyone who is sick?
      • Have you traveled anywhere recently?
        • If they answer yes to any of those questions you can require them to wear a mask during their visit
          • Better yet, get them rescheduled in 2 weeks
        • Should patients show any signs of a cold or flu you can decline service
        • Many practices are administering temperature checks during patient visits
    • Let your staff know that your primary concern is their health so if they show any signs of a cold or flu, you would like for them to stay home.
  • Work hard to maintain the cleanliness of the optical
    • This area of the practice experiences a high volume of physical interaction
      • Clean demo lenses with alcohol swabs or dish soap and water. Clean frames with eyeglass cleaner. Alcohol is an active ingredient in most eyeglass cleaning solutions.
      • Clean all eyeglass measuring devices after use:
        • Pd sticks
        • Pupilometers
        • Lens fingers
        • If it touches a patient’s face, directly or indirectly, clean it
  • Everyone needs to wash their hands often

Turning away patients and encouraging staff to stay home may not align with traditional patient care but given what we’re currently going through, it is the only way to ensure those around us remain safe. Please don’t be afraid to keep your people first, always.

Ximara Vega
Merchandising Manager
Ximara is an ABO Certified Optician and lecturer with over a decade of experience in both consumer relations and staff management in the optical industry. As an Optical Management Consultant with IDOC, she works with practices to develop processes designed to motivate and inspire positive change in areas such as staff training, goal setting, sales and inventory management. For insight into her approach feel free to read her IDOC blogs and the articles she has written for Pentavision's Optometric Management Tip of the Week.
Trending Blogs

5/19/2022 | Author: Steve Vargo

As research for launching a new service called IDOC Specialty Services, I interviewed several industry experts of various specialties. At the end of each call, I asked everyone the same question: “What prevents more ODs from succeeding with a specialty?”

Their answers were insightful.... Read more

5/3/2022 | Author: Amy Alvarez

The pandemic has caused many changes in private practice, affecting everything from the way we see our patients to what we expect from our employees. Although some of these changes serve us well, others may feel like a barrier. While attendance issues are not new... Read more

4/15/2022 | Author: Lana Greene

Do you ever wonder if the same amount of effort goes into selling eyeglass frames vs. selling lenses and treatment options? I certainly do. Speaking from experience as an optician, I remember always being so excited when new lens technology was released. I couldn’t wait to fit our... Read more

4/8/2022 | Author: Steven Festa

Alright, I will come clean on something very few people knew about outside my family.  I’m OK with sharing this with the world now as it helps prove a point about the importance of being present in local searches.

Ever since COVID started, my wonderful wife had started... Read more

4/4/2022 | Author: Jelissa Brooks

Expanding your staff is an exciting step in independent practice growth. If you’ve recently added a new OD to your practice, get the word out to your audience through social media!

Promoting a new associate OD through your social media channels is an effective strategy in... Read more

3/15/2022 | Author: Nathan Hayes

In case you haven’t noticed, the Consumer Price Index was up 7.5% in January, as compared to 2021. In short, this means that a basket of goods like food, energy, and other consumer goods cost 7.5% more in 2022 than the year before.

Practice owners feel the squeeze in multiple... Read more

2/28/2022 | Author: Steve Vargo

Are you experiencing burnout in your professional career? It’s okay, you can admit it. You’re not alone. In fact, studies have found that approximately 50 percent of physicians are suffering from burnout.

Twelve billion dollars. That’s a conservative estimate of the cost incurred to... Read more

2/17/2022 | Author: Amy Alvarez

The last few months have been filled with rising wages, steep job competition, and continued uncertainty. Practice owners are being approached by staff about pay increases and are receiving higher wage requirements from job candidates. Many businesses are advertising their starting pay,... Read more

2/7/2022 | Author: Lana Greene

I often hear from ODs and opticians that their patients are taking their prescriptions and purchasing eyewear at Costco, Warby Parker, or other online retailers. Rarely do I hear the reason why. Finally, the opportunity was in front of me so I could ask questions to a consumer regarding the... Read more

1/24/2022 | Author: Steven Festa

Does hearing SEO make your eyes glaze over a bit and cause your mind to wander? If you answered yes, then you are not alone. While tough to grasp initially, SEO is important for your practice, and as providers of Read more

© 2022 IDOC. All Rights Reserved