Blog
Blog
 
 
 
 
 
 
 
 
 
 
 
Blog
IDOC actively shares industry-focused articles, blog posts, podcasts, videos and other thought leadership with our members and other optometric practitioners. Below, you will find links to our growing library of educational materials and multi-media assets written and created by IDOC's team of seasoned industry experts.
Ximara Vega | 3/18/2020
PEOPLE FIRST MENTALITY AMID COVID-19

Given the current state of the world due to the onset of COVID-19 everything around us has changed and it’s changed quickly. Three weeks ago, I was on vacation on the other side of the country mindful of what was going on, but not exactly concerned. Two weeks ago, I developed a cold and immediately thought, this is the end for me because I probably have THE VIRUS. Three days later I felt much better, so I returned to the office. My high-pitch squeal of a voice was much deeper than usual. I finally sounded like an adult and people took notice. Some of my co-workers told me to go home because they didn’t want to be around me given all they’ve heard about Novel Coronavirus. It was a terrible feeling, but I understood where they were coming from. Although I felt better, I should have stayed home. The thing is that’s just not how I’m wired. I’m the same person that showed up to my practice one week after having a baby because I knew they needed me. Okay, so I’m a little crazy! Better yet, I’m human.

What we must keep in mind is there is no shame in being human, but we need to be sensitive to what is going on while maintaining the level of service we aspire to provide. As an employer you have an obligation to ensure the safety of yourself, your staff and your patient base. What does this mean?

  • If you, your staff or any of your patients are feeling under the weather, stay home.
    • It is okay to ask patients the following:
      • Are you sick?
      • Have you been exposed to anyone who is sick?
      • Have you traveled anywhere recently?
        • If they answer yes to any of those questions you can require them to wear a mask during their visit
          • Better yet, get them rescheduled in 2 weeks
        • Should patients show any signs of a cold or flu you can decline service
        • Many practices are administering temperature checks during patient visits
    • Let your staff know that your primary concern is their health so if they show any signs of a cold or flu, you would like for them to stay home.
  • Work hard to maintain the cleanliness of the optical
    • This area of the practice experiences a high volume of physical interaction
      • Clean demo lenses with alcohol swabs or dish soap and water. Clean frames with eyeglass cleaner. Alcohol is an active ingredient in most eyeglass cleaning solutions.
      • Clean all eyeglass measuring devices after use:
        • Pd sticks
        • Pupilometers
        • Lens fingers
        • If it touches a patient’s face, directly or indirectly, clean it
  • Everyone needs to wash their hands often

Turning away patients and encouraging staff to stay home may not align with traditional patient care but given what we’re currently going through, it is the only way to ensure those around us remain safe. Please don’t be afraid to keep your people first, always.

Ximara Vega
Merchandising Manager
Ximara is an ABO Certified Optician and lecturer with over a decade of experience in both consumer relations and staff management in the optical industry. As an Optical Management Consultant with IDOC, she works with practices to develop processes designed to motivate and inspire positive change in areas such as staff training, goal setting, sales and inventory management. For insight into her approach feel free to read her IDOC blogs and the articles she has written for Pentavision's Optometric Management Tip of the Week.
Trending Blogs
 
 

12/2/2022 | Author: IDOC

Hayley Stewart, IDOC Financial Services Manager

The end of the year is quickly approaching, which means you are probably thinking about your practice’s bookkeeping and all the many year-end deadlines that are going to be here before you know it. One of those deadlines you... Read more


11/4/2022 | Author: Nathan Hayes

IDOC is excited to announce the first benchmark report for our new Books & Benchmark; Financial Statement Benchmarks are live.  With over 30 practices connected to the database, we’re now able to run benchmarks.  Let us share a couple of aspects of how we do benchmarks that... Read more


9/9/2022 | Author: Maddie Langston

 

If you are looking to increase the number of new patients at your practice, then your marketing strategy should include working on how to get noticed in local online search results. One powerful way to increase your visibility in local search is to optimize and maintain the... Read more


8/22/2022 | Author: Kelsey Garcia

So you created a Facebook and Instagram account for your practice, but now what? Coming up with post ideas can be overwhelming and can quickly leave your creative “well” feeling dry. By categorizing your posts into three main buckets, you can easily streamline the brainstorming... Read more


8/5/2022 | Author: Dr. Steve Vargo

As I type this, the news is dominated by concerns over the economy, including unease around inflation and a looming recession. This has practice owners understandably concerned and asking, “What should I expect, and how can I prepare?”

I’m not an economist, and I... Read more


7/22/2022 | Author: Nathan Hayes

Do you worry that your staff aren’t consistently doing the little things in your practice? Do you lose sleep because you just ‘don’t know’ what’s happening outside your lane?  Do you struggle to find the time to oversee things?

Let me suggest that... Read more


7/15/2022 | Author: Amy Alvarez

I think I would be hard pressed to find an independent practice owner who doesn’t understand the power that marketing has on their ability to attract patients to their practice. Keeping patients, new and existing, visiting the practice is an important part of a successful... Read more


7/8/2022 | Author: Lana Greene

I have never spoken to a practice with a zero patient-owned-frame (POF) percentage. I encourage practices to strive for less than 25% POF percentage at a minimum, and less than 15% for the best-in-class. You may see a slight increase year-over-year, which will happen when you sell quality... Read more


5/19/2022 | Author: Dr. Steve Vargo

As research for launching a new service called IDOC Specialty Services, I interviewed several industry experts of various specialties. At the end of each call, I asked everyone the same question: “What prevents more ODs from succeeding with a specialty?”

Their answers were insightful.... Read more


5/3/2022 | Author: Amy Alvarez

The pandemic has caused many changes in private practice, affecting everything from the way we see our patients to what we expect from our employees. Although some of these changes serve us well, others may feel like a barrier. While attendance issues are not new... Read more

© 2022 IDOC. All Rights Reserved