Blog
Blog
 
 
 
 
 
 
 
 
 
 
 
Blog
IDOC actively shares industry-focused articles, blog posts, podcasts, videos and other thought leadership with our members and other optometric practitioners. Below, you will find links to our growing library of educational materials and multi-media assets written and created by IDOC's team of seasoned industry experts.
Steve Vargo | 9/27/2016
5 WAYS TO SUPERCHARGE YOUR OPTOMETRIC STAFF MEETINGS

Can you find 20 or 30 minutes a week to hold a staff meeting? You might be surprised at the impact that it has on your optometry practice.

Your staff is your most valuable business asset. Your investment in optometry marketing, technology, office design, etc. will fail to deliver an optimal return if the aesthetic experience does not match the human experience. Training your staff and cultivating a patient-centric culture needs to be an ongoing activity. Regular staff meetings are a great way to continue to develop and nurture your team.

Here are 5 ways to supercharge your staff meetings:

  1. Discuss a negative patient experience. Solicit staff feedback and talk about how the situation could have been better handled for improved optometriest patient retention. Do not be publicly judgmental or critical of any staff members – explain that the goal is to be continuously improving the service level you provide your patients.
  2. Present a “caught in the act” award to a staff member for being caught providing exceptional customer service to a patient. A $10 gift certificate and a round of applause can go a long way toward making an optometry practice team member feel appreciated.
  3. Assign a different staff member each meeting to research a topic (importance of sun protection, causes of dry eye, etc.) and give a short presentation to the group. The best way to learn something new is to teach it to others. Your patients will be impressed with your staff’s knowledge of eye care topics.
  4. Assign different staff members to track a few key metrics of your optometry practice (second pair sales, average revenue per patient, etc.) and report on this – along with suggestions for improvement. You could establish monthly goals and bonus systems around these figures. This is a good way to engage staff in the business side of the practice and demonstrate that their compensation is tied to the growth of the business.
  5. Encourage staff to discuss anything interesting going on in their life. This is a chance to get to know them better on a personal level. Great leaders take the time to develop and nurture relationships with the people that work for them. This leads to a happier work environment and a more motivated staff. Your patients will take notice.
Steve Vargo
Practice Management Consultant
Steve Vargo, OD, MBA is a 1998 graduate of Illinois College of Optometry. After working in a clinical optometric practice for several years, Dr. Vargo pursued his passion for practice management by earning his Master of Business Administration (MBA) degree from the University of Phoenix in 2008. A published author and speaker with 15 years of clinical experience, he serves as IDOC’s Optometric Practice Management Consultant and advises members in all areas of practice management and optometric office operations. Steve and his wife Melanie have two sons, Lucas and Ryan. In his spare time, he enjoys running, cycling, sports and music. A native Chicagoan, he is an avid fan of the Cubs, live music and deep-dish pizza.
 LinkedIn
Trending Blogs
 
 

5/19/2022 | Author: Steve Vargo

As research for launching a new service called IDOC Specialty Services, I interviewed several industry experts of various specialties. At the end of each call, I asked everyone the same question: “What prevents more ODs from succeeding with a specialty?”

Their answers were insightful.... Read more


5/3/2022 | Author: Amy Alvarez

The pandemic has caused many changes in private practice, affecting everything from the way we see our patients to what we expect from our employees. Although some of these changes serve us well, others may feel like a barrier. While attendance issues are not new... Read more


4/15/2022 | Author: Lana Greene

Do you ever wonder if the same amount of effort goes into selling eyeglass frames vs. selling lenses and treatment options? I certainly do. Speaking from experience as an optician, I remember always being so excited when new lens technology was released. I couldn’t wait to fit our... Read more


4/8/2022 | Author: Steven Festa

Alright, I will come clean on something very few people knew about outside my family.  I’m OK with sharing this with the world now as it helps prove a point about the importance of being present in local searches.

Ever since COVID started, my wonderful wife had started... Read more


4/4/2022 | Author: Jelissa Brooks

Expanding your staff is an exciting step in independent practice growth. If you’ve recently added a new OD to your practice, get the word out to your audience through social media!

Promoting a new associate OD through your social media channels is an effective strategy in... Read more


3/15/2022 | Author: Nathan Hayes

In case you haven’t noticed, the Consumer Price Index was up 7.5% in January, as compared to 2021. In short, this means that a basket of goods like food, energy, and other consumer goods cost 7.5% more in 2022 than the year before.

Practice owners feel the squeeze in multiple... Read more


2/28/2022 | Author: Steve Vargo

Are you experiencing burnout in your professional career? It’s okay, you can admit it. You’re not alone. In fact, studies have found that approximately 50 percent of physicians are suffering from burnout.

Twelve billion dollars. That’s a conservative estimate of the cost incurred to... Read more


2/17/2022 | Author: Amy Alvarez

The last few months have been filled with rising wages, steep job competition, and continued uncertainty. Practice owners are being approached by staff about pay increases and are receiving higher wage requirements from job candidates. Many businesses are advertising their starting pay,... Read more


2/7/2022 | Author: Lana Greene

I often hear from ODs and opticians that their patients are taking their prescriptions and purchasing eyewear at Costco, Warby Parker, or other online retailers. Rarely do I hear the reason why. Finally, the opportunity was in front of me so I could ask questions to a consumer regarding the... Read more


1/24/2022 | Author: Steven Festa

Does hearing SEO make your eyes glaze over a bit and cause your mind to wander? If you answered yes, then you are not alone. While tough to grasp initially, SEO is important for your practice, and as providers of Read more

© 2022 IDOC. All Rights Reserved