IDOC actively shares industry-focused articles, blog posts, podcasts, videos and other thought leadership with our members and other optometric practitioners. Below, you will find links to our growing library of educational materials and multi-media assets written and created by IDOC's team of seasoned industry experts.
Steve Vargo | 9/27/2016

Can you find 20 or 30 minutes a week to hold a staff meeting? You might be surprised at the impact that it has on your optometry practice.

Your staff is your most valuable business asset. Your investment in optometry marketing, technology, office design, etc. will fail to deliver an optimal return if the aesthetic experience does not match the human experience. Training your staff and cultivating a patient-centric culture needs to be an ongoing activity. Regular staff meetings are a great way to continue to develop and nurture your team.

Here are 5 ways to supercharge your staff meetings:

  1. Discuss a negative patient experience. Solicit staff feedback and talk about how the situation could have been better handled for improved optometriest patient retention. Do not be publicly judgmental or critical of any staff members – explain that the goal is to be continuously improving the service level you provide your patients.
  2. Present a “caught in the act” award to a staff member for being caught providing exceptional customer service to a patient. A $10 gift certificate and a round of applause can go a long way toward making an optometry practice team member feel appreciated.
  3. Assign a different staff member each meeting to research a topic (importance of sun protection, causes of dry eye, etc.) and give a short presentation to the group. The best way to learn something new is to teach it to others. Your patients will be impressed with your staff’s knowledge of eye care topics.
  4. Assign different staff members to track a few key metrics of your optometry practice (second pair sales, average revenue per patient, etc.) and report on this – along with suggestions for improvement. You could establish monthly goals and bonus systems around these figures. This is a good way to engage staff in the business side of the practice and demonstrate that their compensation is tied to the growth of the business.
  5. Encourage staff to discuss anything interesting going on in their life. This is a chance to get to know them better on a personal level. Great leaders take the time to develop and nurture relationships with the people that work for them. This leads to a happier work environment and a more motivated staff. Your patients will take notice.
Steve Vargo
Practice Management Consultant
Steve Vargo, OD, MBA is a 1998 graduate of Illinois College of Optometry. After working in a clinical optometric practice for several years, Dr. Vargo pursued his passion for practice management by earning his Master of Business Administration (MBA) degree from the University of Phoenix in 2008. A published author and speaker with 15 years of clinical experience, he serves as IDOC’s Optometric Practice Management Consultant and advises members in all areas of practice management and optometric office operations. Steve and his wife Melanie have two sons, Lucas and Ryan. In his spare time, he enjoys running, cycling, sports and music. A native Chicagoan, he is an avid fan of the Cubs, live music and deep-dish pizza.
Trending Blogs

11/19/2021 | Author: Geronda Wollack

I was on the couch with my wife during our daily “be present and reset” routine which includes reminiscing about our day, watching our favorite shows, and just being present with one another. Out of nowhere, she asked me a question that I wasn’t expecting- “Oh wait, what happened with the paid... Read more

10/26/2021 | Author: Steven Festa

Perhaps you're a recent graduate from Optometry School, or maybe you have spent time working in a corporate optometry practice, or even as an associate OD at an independent practice, and you have decided to go out on your own and open your own optometry... Read more

10/5/2021 | Author: Ximara Vega

How often do you think about your experiences as a consumer? What comes to mind when you reflect on positive interactions? How about negative? I don’t know about you, but for me the negative experiences are much more vivid. Many of those interactions occurred with someone who was well... Read more

9/30/2021 | Author: Amy Alvarez

When I was a retail manager, this would happen to me often. An employee would tell me they didn’t complete an important assigned task, or they would call out for their shift. And I could see it from both sides. They had a lot of conflicting responsibilities that day and yet, this task would... Read more

6/23/2021 | Author: Ximara Vega

School has ended and most of the world has opened back up. Many people I know have multiple weekend getaways, road trips and vacations scheduled because they are making up for lost time. You know what that means? We are surrounded by opportunities to sell sun!!!! The only problem is not... Read more

6/14/2021 | Author: Amy Alvarez

If you are recruiting staff for your practice, you are probably experiencing hiring woes. Some are new - it is a tight job market. Not everyone is able to go back to work depending on their individual circumstances and some employers need more employees than before to meet their current... Read more

5/5/2021 | Author: Nathan Hayes

With the spike in patient demand following the COVID-19 Pandemic, many owners are actively recruiting associate ODs to help carry their increased demand. And any owner looking to hire an associate right now knows that the market is tight.

My feeling is we have an outright shortage of... Read more

3/30/2021 | Author: Geronda Wollack

Managing your staff can be challenging! Am I right? Or am I right? Now, managing your staff and feeling confident with whether you are being compliant poses a different level of challenges. I will share a story to illustrate this challenge.

I had a consult with an Office Manager who... Read more

3/30/2021 | Author: Amy Alvarez

Signed into law on March 11th, 2021, The American Rescue Plan Act offers an extension to Families First Coronavirus Response Act. This provision added additional reasons the leave can be used as well as increasing the cap on eligible compensation for a tax credit.

FFCRA... Read more

3/12/2021 | Author: Ximara Vega

What should a practice do when they have lingering product? Well, 1st we have to identify what lingering product is. In my world, lingering product includes all frames that have been sitting on the shelf for a minimum of 6 months. I like to evaluate product every quarter to identify... Read more

© 2021 IDOC. All Rights Reserved