Blog
Blog
 
 
 
 
 
 
 
 
 
 
 
Blog
IDOC actively shares industry-focused articles, blog posts, podcasts, videos and other thought leadership with our members and other optometric practitioners. Below, you will find links to our growing library of educational materials and multi-media assets written and created by IDOC's team of seasoned industry experts.
Steve Vargo | 9/27/2016
5 WAYS TO SUPERCHARGE YOUR OPTOMETRIC STAFF MEETINGS

Can you find 20 or 30 minutes a week to hold a staff meeting? You might be surprised at the impact that it has on your optometry practice.

Your staff is your most valuable business asset. Your investment in optometry marketing, technology, office design, etc. will fail to deliver an optimal return if the aesthetic experience does not match the human experience. Training your staff and cultivating a patient-centric culture needs to be an ongoing activity. Regular staff meetings are a great way to continue to develop and nurture your team.

Here are 5 ways to supercharge your staff meetings:

  1. Discuss a negative patient experience. Solicit staff feedback and talk about how the situation could have been better handled for improved optometriest patient retention. Do not be publicly judgmental or critical of any staff members – explain that the goal is to be continuously improving the service level you provide your patients.
  2. Present a “caught in the act” award to a staff member for being caught providing exceptional customer service to a patient. A $10 gift certificate and a round of applause can go a long way toward making an optometry practice team member feel appreciated.
  3. Assign a different staff member each meeting to research a topic (importance of sun protection, causes of dry eye, etc.) and give a short presentation to the group. The best way to learn something new is to teach it to others. Your patients will be impressed with your staff’s knowledge of eye care topics.
  4. Assign different staff members to track a few key metrics of your optometry practice (second pair sales, average revenue per patient, etc.) and report on this – along with suggestions for improvement. You could establish monthly goals and bonus systems around these figures. This is a good way to engage staff in the business side of the practice and demonstrate that their compensation is tied to the growth of the business.
  5. Encourage staff to discuss anything interesting going on in their life. This is a chance to get to know them better on a personal level. Great leaders take the time to develop and nurture relationships with the people that work for them. This leads to a happier work environment and a more motivated staff. Your patients will take notice.
Steve Vargo
Practice Management Consultant
Steve Vargo, OD, MBA is a 1998 graduate of Illinois College of Optometry. After working in a clinical optometric practice for several years, Dr. Vargo pursued his passion for practice management by earning his Master of Business Administration (MBA) degree from the University of Phoenix in 2008. A published author and speaker with 15 years of clinical experience, he serves as IDOC’s Optometric Practice Management Consultant and advises members in all areas of practice management and optometric office operations. Steve and his wife Melanie have two sons, Lucas and Ryan. In his spare time, he enjoys running, cycling, sports and music. A native Chicagoan, he is an avid fan of the Cubs, live music and deep-dish pizza.
 LinkedIn
Trending Blogs
 
 

1/14/2021 | Author: Ximara Vega

Every year people tend to make goals for the upcoming new year. Somehow a new year inspires others to reinvent themselves in some way and like most initiatives, they lose their luster after a few weeks. I was supposed have rock hard abs like 3 years in a row. If ever... Read more


10/15/2020 | Author: Geronda Wollack

A friend of mine was out in the job market and applied for a job as a Dental Assistant. She called me for some advice around interviewing, and during our conversation, she mentioned a shocking reality. She said, "Geronda, there were a few companies that I was interested in, but the job... Read more


9/24/2020 | Author: Maddie Langston

By now, most of us are familiar with online reviews and understand their reach and influence, particularly on Google, Facebook, and Yelp. As a marketing consultant at IDOC, I work with optometry practice owners and managers to increase the number of new patients at the practice, retain... Read more


9/11/2020 | Author: Geronda Wollack

During a phone call with my favorite sister (now, let's not share this with anyone else), she shared the following sentiment with me, "I was just as excited for my kids to go back to school this year, until I realized that I have one kid staying home and doing virtual learning and the... Read more


8/13/2020 | Author: Maddie Langston

Let’s say one day after an exam and a visit in your optical, a patient reviews their experience on your Google business listing and Yelp.

The review includes many details which makes it clear to anyone reading that they visited the practice, had an exam, and worked with an optician.... Read more


8/7/2020 | Author: Ximara Vega

Take a step back and think about your business. Are you in tune with the performance of your optical? Are you achieving your desired results? If not from you, where are your patient’s purchasing their eyewear? Why? How do your offerings compare to your competition? Investigate, by... Read more


8/7/2020 | Author: Nathan Hayes

“I’m shockingly flush with cash. My checking account balance is fantastic.”

This isn’t what I expected to hear on the tail end of the most prolonged economic catastrophe of our lifetime. But many practices, after leaning out all their expenses during the... Read more


8/7/2020 | Author: Nathan Hayes

“I’m thinking of selling my practice.”

“Should I sell my practice now while prices are at all-time highs? How long does the private equity phenomenon last?”

Practice owners often focus on market trends in the pricing of practices when deciding when and whether to sell. Let me... Read more


7/17/2020 | Author: Patricia Basile

Careful frame and lens purchasing habits are needed in an unpredictable time.

Many optometric practices are experiencing a surge in eyewear purchases due to pent-up demand and the ability to... Read more


6/23/2020 | Author: Patricia Basile

Capture rate is a key performance indicator; possibly the most significant component in measuring and increasing revenue per patient. Capture rate can be influenced by several factors. The good news is that you can have an impact on all of them.

Multiple Pairs:... Read more

© 2020 IDOC. All Rights Reserved