The new reality is that many of our patients are shopping online for everything before they make a purchase. A second reality that you may not be aware of is that for some people online ordering is not as easy as the advocates for this model would have you believe.
It is critical that you always research your competition; knowing ahead of time what they will encounter at other retailers will enable you to make those comparisons. You do not have to be intimidated. Shopping online is actually not that easy when it comes to such a personal item. For this reason, you need to be clear that if they leave with their prescription and don’t have success at a competitor’s site or business, they will be welcomed back enthusiastically.
Are you considering purchasing your prescription eyeglasses online?
Please remember to return to us at any time, regardless of where you obtain materials from.
Our first consideration is always that you receive the very best product and services for your comfort vision and health. While we believe we are the best option for you, we understand you may want to shop around.
Our optician is glad to show you the most important considerations to keep in mind when purchasing eyeglasses.
There are more than one or two critical measurements involved in getting a perfect fit and optimal vision. Many online retailers look at only the PD, pupillary distance, but the other measurements, which are specific to each individual frame, are important as well.
The prescription only tells the optician the strength of the lens, without regard for the way you use your glasses, hold your head, your previous prescription and lens curvature.
The frame selection requires an experienced eye for the angle they sit at, the temple length and adjustability.
The coatings we use are the best available. They are durable and easy to take care of. The most common complaint we see from other retailers is that the coating wore off, was difficult to care for and was impossible to keep clean.
Some of the ill effects of an imperfect fit are not obvious, they may include:
If you experience any of the above, consider returning the product.
If you choose another source for your glasses, be sure they have an unconditional full refund policy!
We take great pride in providing beautiful, high fashion frames combined with the highest quality lenses and thorough and professional attention to detail. We offer all of this with very reasonable turnaround time, with rush service available when needed.
We look forward to seeing you again soon!
This gives them the confidence that you have an interest in their ultimately receiving a fantastic eyeglasses experience. You may consider mailing or emailing this to patients that have left without making a purchase as well.
The bottom line is, offer your patients what others cannot, and when providing products that you do have in common with competitors, outperform them in every way.
How often do you think about your experiences as a consumer? What comes to mind when you reflect on positive interactions? How about negative? I don’t know about you, but for me the negative experiences are much more vivid. Many of those interactions occurred with someone who was well... Read more
When I was a retail manager, this would happen to me often. An employee would tell me they didn’t complete an important assigned task, or they would call out for their shift. And I could see it from both sides. They had a lot of conflicting responsibilities that day and yet, this task would... Read more
School has ended and most of the world has opened back up. Many people I know have multiple weekend getaways, road trips and vacations scheduled because they are making up for lost time. You know what that means? We are surrounded by opportunities to sell sun!!!! The only problem is not... Read more
If you are recruiting staff for your practice, you are probably experiencing hiring woes. Some are new - it is a tight job market. Not everyone is able to go back to work depending on their individual circumstances and some employers need more employees than before to meet their current... Read more
With the spike in patient demand following the COVID-19 Pandemic, many owners are actively recruiting associate ODs to help carry their increased demand. And any owner looking to hire an associate right now knows that the market is tight.
My feeling is we have an outright shortage of... Read more
Managing your staff can be challenging! Am I right? Or am I right? Now, managing your staff and feeling confident with whether you are being compliant poses a different level of challenges. I will share a story to illustrate this challenge.
I had a consult with an Office Manager who... Read more
Signed into law on March 11th, 2021, The American Rescue Plan Act offers an extension to Families First Coronavirus Response Act. This provision added additional reasons the leave can be used as well as increasing the cap on eligible compensation for a tax credit.
FFCRA... Read more
What should a practice do when they have lingering product? Well, 1st we have to identify what lingering product is. In my world, lingering product includes all frames that have been sitting on the shelf for a minimum of 6 months. I like to evaluate product every quarter to identify... Read more
Maybe you’ve experienced some unpleasant events in your practice that you didn’t have a policy to cover, or you team is large enough that you vacation policy isn’t working anymore. Maybe you have never liked you scheduling and time management policy but do not know how to go about changing it.... Read more
Every year people tend to make goals for the upcoming new year. Somehow a new year inspires others to reinvent themselves in some way and like most initiatives, they lose their luster after a few weeks. I was supposed have rock hard abs like 3 years in a row. If ever... Read more