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IDOC actively shares industry-focused articles, blog posts, podcasts, videos and other thought leadership with our members and other optometric practitioners. Below, you will find links to our growing library of educational materials and multi-media assets written and created by IDOC's team of seasoned industry experts.
Maddie Langston | 1/17/2018
MANAGING PASSWORDS IN YOUR OPTOMETRY PRACTICE

When working with small business owners to create marketing plans and strategies, I run across the following scenario far too often:  “Hey, I’m not sure how to log in to my Google listing. My office manager used to handle that for me, and she’s not on the team anymore – can you help?” Or this scenario:  “Ok, so I can’t log in to my Yelp for Business account – it’s been verified, and there are some reviews I haven’t responded to and I need to update the photos on my listing. An employee managed that Yelp listing for me, but he’s gone now – can you help?”

I encourage owners to delegate marketing tasks to team members all the time. I don’t think you should be the one in your practice responsible for posting content 100% of the time to your Facebook page, or managing the check-in promotions, or creating email campaigns for existing patients; however, as the business owner, it should be a priority for you to have all of the logins and passwords for any account set up for your business available to you at all times.

Even if you are fortunate to have one (or more) people working for you who are dedicated, loyal, and skilled, the logins and passwords to these platforms are far too important to completely outsource to this employee (or an outside marketing company/agency) without having any access to it whatsoever.  Here are the platforms for which you should have a list of logins and passwords kept up to date for access at all times:

  • Google my Business
  • All social media platforms – Facebook, Twitter, Instagram, Pinterest, YouTube
  • Yelp
  • The content management system login for your website (if applicable)

If you can’t log into one or more of those sites, please go through the proper channels to reset your password if possible. Creating a new profile will cause many problems for you down the road – those old listings will come back to haunt you as people search for you online. Don’t create new listings in an effort to escape old, bad reviews from patients either – it’s better to cultivate a strategy to acquire newer, better ones on the same listing instead of trying to make them disappear by creating a new listing.

Keeping a current list of website logins and passwords handy will save you all kinds of grief down the road. Ultimately it’s your business which is represented 24/7 online – and your online presence and reputation is far too important to completely delegate to any employee or outside agency. 

 

Maddie Langston
Associate Director, Marketing Services
Maddie Langston brings extensive experience in marketing and sales administration and has developed strategies and platforms to drive sales for organizations in the fitness and business services industries. Most recently, Maddie developed marketing programs for a national network of independently owned auto repair service centers. This is where she developed her passion for partnering with small business owners to help them compete with franchises and big box retail chains. Maddie earned a Bachelor of Arts degree from Liberty University. She is excited to be a part of the IDOC team, and to help you utilize marketing to brand your practice, retain patients, and drive new patients to you.
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9/9/2022 | Author: Maddie Langston

 

If you are looking to increase the number of new patients at your practice, then your marketing strategy should include working on how to get noticed in local online search results. One powerful way to increase your visibility in local search is to optimize and maintain the... Read more


8/22/2022 | Author: Kelsey Garcia

So you created a Facebook and Instagram account for your practice, but now what? Coming up with post ideas can be overwhelming and can quickly leave your creative “well” feeling dry. By categorizing your posts into three main buckets, you can easily streamline the brainstorming... Read more


8/5/2022 | Author: Dr. Steve Vargo

As I type this, the news is dominated by concerns over the economy, including unease around inflation and a looming recession. This has practice owners understandably concerned and asking, “What should I expect, and how can I prepare?”

I’m not an economist, and I... Read more


7/22/2022 | Author: Nathan Hayes

Do you worry that your staff aren’t consistently doing the little things in your practice? Do you lose sleep because you just ‘don’t know’ what’s happening outside your lane?  Do you struggle to find the time to oversee things?

Let me suggest that... Read more


7/15/2022 | Author: Amy Alvarez

I think I would be hard pressed to find an independent practice owner who doesn’t understand the power that marketing has on their ability to attract patients to their practice. Keeping patients, new and existing, visiting the practice is an important part of a successful... Read more


7/8/2022 | Author: Lana Greene

I have never spoken to a practice with a zero patient-owned-frame (POF) percentage. I encourage practices to strive for less than 25% POF percentage at a minimum, and less than 15% for the best-in-class. You may see a slight increase year-over-year, which will happen when you sell quality... Read more


5/19/2022 | Author: Dr. Steve Vargo

As research for launching a new service called IDOC Specialty Services, I interviewed several industry experts of various specialties. At the end of each call, I asked everyone the same question: “What prevents more ODs from succeeding with a specialty?”

Their answers were insightful.... Read more


5/3/2022 | Author: Amy Alvarez

The pandemic has caused many changes in private practice, affecting everything from the way we see our patients to what we expect from our employees. Although some of these changes serve us well, others may feel like a barrier. While attendance issues are not new... Read more


4/15/2022 | Author: Lana Greene

Do you ever wonder if the same amount of effort goes into selling eyeglass frames vs. selling lenses and treatment options? I certainly do. Speaking from experience as an optician, I remember always being so excited when new lens technology was released. I couldn’t wait to fit our... Read more


4/8/2022 | Author: Steven Festa

Alright, I will come clean on something very few people knew about outside my family.  I’m OK with sharing this with the world now as it helps prove a point about the importance of being present in local searches.

Ever since COVID started, my wonderful wife had started... Read more

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