Blog
Blog
 
 
 
 
 
 
 
 
 
 
 
Blog
IDOC actively shares industry-focused articles, blog posts, podcasts, videos and other thought leadership with our members and other optometric practitioners. Below, you will find links to our growing library of educational materials and multi-media assets written and created by IDOC's team of seasoned industry experts.
Maddie Langston | 1/23/2018
VISION CARE: WHY PATIENTS SHOULD CHOOSE YOUR OPTOMETRY PRACTICE

Optometrists in private practice sometimes fail to offer a clear reason why someone should choose them for their vision care over competitors - on their websites or in other marketing collateral – sometimes when you try to market to everyone, you fail to capture anyone.

What do you offer that is useful to patients which others aren’t in your area? Marketers will work through what’s called a SWOT analysis – strengths, weaknesses, opportunities and threats – to identify key differentiators to use in outbound marketing to attract new customers.

Many optometrists in private practice identify great customer service as the key reason they’re the top choice in their market. “Superior customer service” will fail to resonate if you can’t demonstrate it in action, either through reviews or marketing which proves it. Even then, superior customer service may not be unique to your practice in your area – your competitors may offer “personalized care” as you do, so it’s better to think through specifics.

Here is a short list of specifics – each one, all by itself, may be enough to create a compelling differentiator for prospective patients/customers.

  • Same day turnaround time for glasses
  • Evening and weekend hours
  • Hard to fit contact lens specialists
  • High end fashion in a hip setting, customized eyewear for your face
  • Medicaid accepted
  • Pediatric exams and children friendly waiting area
  • Vision plan expert on staff to help you maximize your savings

Here are some examples of calls to action using these specifics:

  • Bring the kids – we specialize in pediatric eye exams and a fun experience!
  • Confused about your vision plan? We offer guidance to help you maximize your savings!
  • Quick and convenient – open weeknights and Saturdays to accommodate your schedule.
  • Contact lens expertise – feel and see your best! We specialize in hard to fit cases.
  • Medicaid accepted – budget friendly, quality eyewear available.

Review your website and marketing collateral to ensure these types of specific differentiators are clearly being communicated to potential patients.  Identify target markets and give them specific reasons you’re the best choice for vision care!

Maddie Langston
Marketing Services Leader
Maddie Langston brings extensive experience in marketing and sales administration and has developed strategies and platforms to drive sales for organizations in the fitness and business services industries. Most recently, Maddie developed marketing programs for a national network of independently owned auto repair service centers. This is where she developed her passion for partnering with small business owners to help them compete with franchises and big box retail chains. Maddie earned a Bachelor of Arts degree from Liberty University. She is excited to be a part of the IDOC team, and to help you utilize marketing to brand your practice, retain patients, and drive new patients to you.
 LinkedIn
Trending Blogs
 
 

3/30/2021 | Author: Geronda Wollack

Managing your staff can be challenging! Am I right? Or am I right? Now, managing your staff and feeling confident with whether you are being compliant poses a different level of challenges. I will share a story to illustrate this challenge.

I had a consult with an Office Manager who... Read more


3/30/2021 | Author: Amy Alvarez

Signed into law on March 11th, 2021, The American Rescue Plan Act offers an extension to Families First Coronavirus Response Act. This provision added additional reasons the leave can be used as well as increasing the cap on eligible compensation for a tax credit.

FFCRA... Read more


3/12/2021 | Author: Ximara Vega

What should a practice do when they have lingering product? Well, 1st we have to identify what lingering product is. In my world, lingering product includes all frames that have been sitting on the shelf for a minimum of 6 months. I like to evaluate product every quarter to identify... Read more


2/22/2021 | Author: Amy Alvarez

Maybe you’ve experienced some unpleasant events in your practice that you didn’t have a policy to cover, or you team is large enough that you vacation policy isn’t working anymore. Maybe you have never liked you scheduling and time management policy but do not know how to go about changing it.... Read more


1/14/2021 | Author: Ximara Vega

Every year people tend to make goals for the upcoming new year. Somehow a new year inspires others to reinvent themselves in some way and like most initiatives, they lose their luster after a few weeks. I was supposed have rock hard abs like 3 years in a row. If ever... Read more


10/15/2020 | Author: Geronda Wollack

A friend of mine was out in the job market and applied for a job as a Dental Assistant. She called me for some advice around interviewing, and during our conversation, she mentioned a shocking reality. She said, "Geronda, there were a few companies that I was interested in, but the job... Read more


9/24/2020 | Author: Maddie Langston

By now, most of us are familiar with online reviews and understand their reach and influence, particularly on Google, Facebook, and Yelp. As a marketing consultant at IDOC, I work with optometry practice owners and managers to increase the number of new patients at the practice, retain... Read more


9/11/2020 | Author: Geronda Wollack

During a phone call with my favorite sister (now, let's not share this with anyone else), she shared the following sentiment with me, "I was just as excited for my kids to go back to school this year, until I realized that I have one kid staying home and doing virtual learning and the... Read more


8/13/2020 | Author: Maddie Langston

Let’s say one day after an exam and a visit in your optical, a patient reviews their experience on your Google business listing and Yelp.

The review includes many details which makes it clear to anyone reading that they visited the practice, had an exam, and worked with an optician.... Read more


8/7/2020 | Author: Ximara Vega

Take a step back and think about your business. Are you in tune with the performance of your optical? Are you achieving your desired results? If not from you, where are your patient’s purchasing their eyewear? Why? How do your offerings compare to your competition? Investigate, by... Read more

© 2020 IDOC. All Rights Reserved