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IDOC actively shares industry-focused articles, blog posts, podcasts, videos and other thought leadership with our members and other optometric practitioners. Below, you will find links to our growing library of educational materials and multi-media assets written and created by IDOC's team of seasoned industry experts.
Maddie Langston | 1/25/2018
FREE TOOLS TO CREATE MARKETING COLLATERAL

The internet isn’t usually a popular topic in conversations I have with owners and staff members of optometric practices. Dealing with reviews and competition from web-based retailers along with the challenge of creating and maintaining a website and good social media marketing may have many of you feeling resentful of how much our world has changed because of the internet.

Sometimes, though, the internet can surprise us with access to amazing tools and resources which before now were an added expense – and I’d like to let you know about two of these great resources, which are completely free!

The first free tool enables you to create social media posts, brochures, posters, flyers, signage, and even a logo through access to hundreds of different well-designed, aesthetically pleasing templates. You can upload your logo, brand colors, and any pictures you wish to use. The website is canva.com – set up your free account user name and password, and easily create any digital or print collateral you need! If you’ve ever worked in PowerPoint, you can use this tool. No graphic design skills are needed!

The second free tool offers access to thousands of high resolution photographs – completely free. No need to pay for stock photos anymore to use in marketing collateral! Creating an invite to a trunk show? Looking for an attractive image to use in your email campaign? Need a great photo to use in a Facebook ad? Simply navigate to Unsplash.com! Set up your user name and password for complete access to an impressive collection of high resolution photography.

While it may be argued that Canva and Unsplash are disruptive to graphic design and photography, I know running a small business means you don’t have a large budget for marketing and really need all the low-cost (or no-cost) help you can get! Using these tools will help you maintain a professional and appealing image both online and inside the practice with great marketing collateral.

 

Maddie Langston
Associate Director, Marketing Services
Maddie Langston brings extensive experience in marketing and sales administration and has developed strategies and platforms to drive sales for organizations in the fitness and business services industries. Most recently, Maddie developed marketing programs for a national network of independently owned auto repair service centers. This is where she developed her passion for partnering with small business owners to help them compete with franchises and big box retail chains. Maddie earned a Bachelor of Arts degree from Liberty University. She is excited to be a part of the IDOC team, and to help you utilize marketing to brand your practice, retain patients, and drive new patients to you.
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