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Maddie Langston | 4/3/2019

Before you read this article, take three seconds and Google the name of your practice.

If you’re on a desktop computer, don’t click on your website in the search results; instead, look at the image and name of your practice on the right-hand side of the screen. That’s your free Google listing.

If you’re using a mobile device to Google your practice by name, the first thing which appears in search results is your free Google listing.

What are your impressions of your practice when you look at the pictures on your Google listing? Are these the impressions you want to make on patients? Do they accurately reflect what you want to convey to them?

Are the pictures deliberately placed on your listing by you, the business owner, or are they the standard Google photos taken by some Google street photographer? Are there other photos submitted by patients?

As optometrists, you know best that people are highly visual. You are in the business of ensuring your patients and customers see their very best. As people, you know that all of us form first impressions very quickly when we meet someone for the first time. Right or wrong, this is human behavior.

Your Google listing is probably going to be the place where those first impressions are made on new patients. Now it helps if my friend or family member raved about you and your practice and that’s why I searched for you on Google, but if the listing returns dated photos and little relevant information, it will still make a bad first impression, despite the positive referral. It will tell me that perhaps this place is a bit unprofessional.

As the owner of your optometry practice, you have control over your Google listing after you claim and verify the listing. You can add better photos, update the information displayed and create a great first impression on anyone who searches for you on Google.

Google recommends you add the following:

  • At least three exterior photos of your practice, taken at different times of day and showing common approaches for people who visit.
  • A minimum of three interior photos.
  • Product photos.
  • A minimum of three management and team photos.

Don’t use “stock” photos – Google will remove them. The point is to give people a clear idea of what to expect should they choose you – what their actual experience will be like with you – and stock photos won’t communicate their actual experience.

If you need help with your Google listing, I’d be delighted to look at yours and provide feedback and specific guidance. Use every bit of this highly visible, FREE digital real estate and wow your patients!

Maddie Langston
Associate Director, Marketing Services
Maddie Langston brings extensive experience in marketing and sales administration and has developed strategies and platforms to drive sales for organizations in the fitness and business services industries. Most recently, Maddie developed marketing programs for a national network of independently owned auto repair service centers. This is where she developed her passion for partnering with small business owners to help them compete with franchises and big box retail chains. Maddie earned a Bachelor of Arts degree from Liberty University. She is excited to be a part of the IDOC team, and to help you utilize marketing to brand your practice, retain patients, and drive new patients to you.
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