Blog
Blog
 
 
 
 
 
 
 
 
 
 
 
Blog
IDOC actively shares industry-focused articles, blog posts, podcasts, videos and other thought leadership with our members and other optometric practitioners. Below, you will find links to our growing library of educational materials and multi-media assets written and created by IDOC's team of seasoned industry experts.
Maddie Langston | 10/21/2019
INSTAGRAM TIPS FOR OPTOMETRISTS IN PRIVATE PRACTICE

Instagram can have a real impact on growing awareness for your independently owned optometry practice in your community. 


It’s primarily a visual medium where you can tell your independent brand story through images and videos, and it’s a very popular daily destination for many Americans. New places and brands are discovered by consumers every day on Instagram! That said, like all social media, there is a lot of competition for attention on the platform, so here are some tips to help you stand out, get noticed and attract people to your optometry practice for your stylish eyewear and comprehensive eye care. 
Business Page Setup 

  • Use your optometry practice logo as your profile photo. Be consistent with your profile photos (use your optometry practice logo) across all online platforms – Facebook, Instagram, YouTube, your website - for branding. 
  • Use the same name for your account name and username. 
  • Create photo collections at the top of your Instagram board by category for your followers and page visitors. Sunglasses, Metal, Plastic, Doctor – these are ways to call out specific items of content for people who want to zero in on that information. 


Content 

  • Be strategic with hashtags – go smaller. #eyewear has nearly 5 million items in the collection, whereas #eyewearstore has nearly 42,000 items in the collection at the time this article was written. Using only overcrowded hashtags may mean your content will disappear. 
  • Vary your content. Your look and feel should be consistent; however, changing up the images keeps your content and your board interesting to followers. Try taking a close shot of frames for one post, then a street scene in your community the next. 
  • Your content needs to make sense when seen one post at a time and then in context with other posts on your board, so be mindful of how a post will look on the board when you share a photo or video. 
  • Use quotes or sayings on some of your posts to create a feeling and a mood for your board in addition to the photos of eyewear. 


Local Branding 

  • Consider promoting other independently owned businesses in your community by sharing photos of their product or locations with your followers and be sure to tag them. You can start a cross-promotional relationship with other area business owners on Instagram by simply giving them some attention on your board with your followers.  
  • Tie in images of your community for powerful local branding. 

Be sure to embed the link to your Instagram account on your website and in email to patients. Website visitors may check out your Instagram to get a sense of your optical style and overall vibe, especially if they have eyewear in mind when booking an appointment, so time spent on your Instagram can translate into higher capture rates and more appointments booked at your optometry practice. 

Maddie Langston
Associate Director, Marketing Services
Maddie Langston brings extensive experience in marketing and sales administration and has developed strategies and platforms to drive sales for organizations in the fitness and business services industries. Most recently, Maddie developed marketing programs for a national network of independently owned auto repair service centers. This is where she developed her passion for partnering with small business owners to help them compete with franchises and big box retail chains. Maddie earned a Bachelor of Arts degree from Liberty University. She is excited to be a part of the IDOC team, and to help you utilize marketing to brand your practice, retain patients, and drive new patients to you.
 LinkedIn
Trending Blogs
 
 

5/19/2022 | Author: Steve Vargo

As research for launching a new service called IDOC Specialty Services, I interviewed several industry experts of various specialties. At the end of each call, I asked everyone the same question: “What prevents more ODs from succeeding with a specialty?”

Their answers were insightful.... Read more


5/3/2022 | Author: Amy Alvarez

The pandemic has caused many changes in private practice, affecting everything from the way we see our patients to what we expect from our employees. Although some of these changes serve us well, others may feel like a barrier. While attendance issues are not new... Read more


4/25/2022 | Author: Lana Greene

Do you ever wonder if the same amount of effort goes into selling eyeglass frames vs. selling lenses and treatment options? I certainly do. Speaking from experience as an optician, I remember always being so excited when new lens technology was released. I couldn’t wait to fit our... Read more


4/8/2022 | Author: Steven Festa

Alright, I will come clean on something very few people knew about outside my family.  I’m OK with sharing this with the world now as it helps prove a point about the importance of being present in local searches.

Ever since COVID started, my wonderful wife had started... Read more


4/4/2022 | Author: Jelissa Brooks

Expanding your staff is an exciting step in independent practice growth. If you’ve recently added a new OD to your practice, get the word out to your audience through social media!

Promoting a new associate OD through your social media channels is an effective strategy in... Read more


3/15/2022 | Author: Nathan Hayes

In case you haven’t noticed, the Consumer Price Index was up 7.5% in January, as compared to 2021. In short, this means that a basket of goods like food, energy, and other consumer goods cost 7.5% more in 2022 than the year before.

Practice owners feel the squeeze in multiple... Read more


2/28/2022 | Author: Steve Vargo

Are you experiencing burnout in your professional career? It’s okay, you can admit it. You’re not alone. In fact, studies have found that approximately 50 percent of physicians are suffering from burnout.

Twelve billion dollars. That’s a conservative estimate of the cost incurred to... Read more


2/17/2022 | Author: Amy Alvarez

The last few months have been filled with rising wages, steep job competition, and continued uncertainty. Practice owners are being approached by staff about pay increases and are receiving higher wage requirements from job candidates. Many businesses are advertising their starting pay,... Read more


2/7/2022 | Author: Lana Greene

I often hear from ODs and opticians that their patients are taking their prescriptions and purchasing eyewear at Costco, Warby Parker, or other online retailers. Rarely do I hear the reason why. Finally, the opportunity was in front of me so I could ask questions to a consumer regarding the... Read more


1/24/2022 | Author: Steven Festa

Does hearing SEO make your eyes glaze over a bit and cause your mind to wander? If you answered yes, then you are not alone. While tough to grasp initially, SEO is important for your practice, and as providers of Read more

© 2022 IDOC. All Rights Reserved