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IDOC actively shares industry-focused articles, blog posts, podcasts, videos and other thought leadership with our members and other optometric practitioners. Below, you will find links to our growing library of educational materials and multi-media assets written and created by IDOC's team of seasoned industry experts.
Maddie Langston | 3/25/2020
COMMUNICATE UPDATES ON YOUR PRACTICE WITH PATIENTS AND COMMUNITY DURING COVID-19

If you’ve temporarily closed or truncated the hours of operation at your optometry practice after the Centers for Disease Control and Prevention recommended that people delay routine eye care exams, please update your community by communicating the short-term changes through these channels.

Website. Work with your practice website administrator to share updates for patients on your practice website. Your communication should ideally include answers to questions they may have, including what to do if they have an ocular emergency or eye issue, how to order contact lenses or medication refills and what to do if they have a question or concern regarding their glasses.

Google business listing.  Update your listing to provide accurate information for patients and people in your community. Change your hours of operation or share an update about your practice, including any information regarding extra precautions you’re taking, contacting you for an urgent eye issue or any other relevant information you’d like to share with patients during this time. Read here to learn more about updating your Google business listing.

Facebook. Update your Facebook business page for the practice to reflect the changes you’ve made during this time. If you’re still open but your hours of operation have changed, please edit your hours of operation:

  • Click About on the left-hand side of your Facebook page.
  • Click Edit Page Info.
  • Click the Hours tab at the top.
  • Edit the hours of operation.

If you’ve temporarily closed your practice, update your followers with clear and concise posts which answer their basic questions, including what to do if they have an ocular emergency, who to contact for medication refills, how to order more contact lenses or what to do if they need to talk to someone about their glasses. Reassure them that you’ll be monitoring Facebook and will be responsive to their messages. Many people are spending time on social media because of the emphasis right now on “social distancing” so they’ll be even more likely to reach out to you via Facebook.

Yelp.  Depending on where your practice is located, Yelp may be relevant for people in your community. Consider updating your Yelp listing to reflect the temporary changes at your practice. Read here for step by step instructions on how to update your Yelp listing.

Patient Communication Platforms.  If you have a patient communication platform in place at the practice which allows you to send texts and email to patients, utilize those tools during this time to update them. Solutionreach provides detailed instructions on how to utilize their tools to communicate with your patients during this time.

 

Maddie Langston
Associate Director, Marketing Services
Maddie Langston brings extensive experience in marketing and sales administration and has developed strategies and platforms to drive sales for organizations in the fitness and business services industries. Most recently, Maddie developed marketing programs for a national network of independently owned auto repair service centers. This is where she developed her passion for partnering with small business owners to help them compete with franchises and big box retail chains. Maddie earned a Bachelor of Arts degree from Liberty University. She is excited to be a part of the IDOC team, and to help you utilize marketing to brand your practice, retain patients, and drive new patients to you.
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9/9/2022 | Author: Maddie Langston

 

If you are looking to increase the number of new patients at your practice, then your marketing strategy should include working on how to get noticed in local online search results. One powerful way to increase your visibility in local search is to optimize and maintain the... Read more


8/22/2022 | Author: Kelsey Garcia

So you created a Facebook and Instagram account for your practice, but now what? Coming up with post ideas can be overwhelming and can quickly leave your creative “well” feeling dry. By categorizing your posts into three main buckets, you can easily streamline the brainstorming... Read more


8/5/2022 | Author: Dr. Steve Vargo

As I type this, the news is dominated by concerns over the economy, including unease around inflation and a looming recession. This has practice owners understandably concerned and asking, “What should I expect, and how can I prepare?”

I’m not an economist, and I... Read more


7/22/2022 | Author: Nathan Hayes

Do you worry that your staff aren’t consistently doing the little things in your practice? Do you lose sleep because you just ‘don’t know’ what’s happening outside your lane?  Do you struggle to find the time to oversee things?

Let me suggest that... Read more


7/15/2022 | Author: Amy Alvarez

I think I would be hard pressed to find an independent practice owner who doesn’t understand the power that marketing has on their ability to attract patients to their practice. Keeping patients, new and existing, visiting the practice is an important part of a successful... Read more


7/8/2022 | Author: Lana Greene

I have never spoken to a practice with a zero patient-owned-frame (POF) percentage. I encourage practices to strive for less than 25% POF percentage at a minimum, and less than 15% for the best-in-class. You may see a slight increase year-over-year, which will happen when you sell quality... Read more


5/19/2022 | Author: Dr. Steve Vargo

As research for launching a new service called IDOC Specialty Services, I interviewed several industry experts of various specialties. At the end of each call, I asked everyone the same question: “What prevents more ODs from succeeding with a specialty?”

Their answers were insightful.... Read more


5/3/2022 | Author: Amy Alvarez

The pandemic has caused many changes in private practice, affecting everything from the way we see our patients to what we expect from our employees. Although some of these changes serve us well, others may feel like a barrier. While attendance issues are not new... Read more


4/15/2022 | Author: Lana Greene

Do you ever wonder if the same amount of effort goes into selling eyeglass frames vs. selling lenses and treatment options? I certainly do. Speaking from experience as an optician, I remember always being so excited when new lens technology was released. I couldn’t wait to fit our... Read more


4/8/2022 | Author: Steven Festa

Alright, I will come clean on something very few people knew about outside my family.  I’m OK with sharing this with the world now as it helps prove a point about the importance of being present in local searches.

Ever since COVID started, my wonderful wife had started... Read more

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