IDOC actively shares industry-focused articles, blog posts, podcasts, videos and other thought leadership with our members and other optometric practitioners. Below, you will find links to our growing library of educational materials and multi-media assets written and created by IDOC's team of seasoned industry experts.
Amy Alvarez | 2/10/2020

Picture it: You have just gotten back to your practice after The Connection, energized from the lectures and workshops, conversations with strategic partners and connecting with your peers. How do you apply your new perspective to your practice?

First – What can you do before The Connection begins?

1. Prepare for the Conference: Education yourself on the event layout, the courses you want to take, the IDOC employees or Vendor Partners you want to connect with. Think through your choices ahead of time, even if it is the day of, and be strategic in your course selection. What are the long-term benefits of each course to you as a business owner and leader?

Second – What can you do at The Connection?

2. Write it down: We are not all the best note takers and we all learn differently. However, over the course of 3 days full of learning opportunities, it is impossible to remember it all. I always take notes, pen to paper, on the computer, even on my phone so that I can recall details of the training I attended. It allows the material to jump from the conference to my day to day life because I can recall the details of WHY I thought this was brilliant idea. I recommend taking notes in your conference notebook, so they are all together. I would record the course title, name of the lecturer/speaker and build your notes on at least one page of a notebook. Include contact information, if applicable, for follow up questions that may come to you later.

3. Bring Different Types of Shoes: This is a lesson I have learned the hard way. Not just different pairs of shoes, different types of shoes are necessary for any multi-day conference. All shoes are not made equal. Sandals can cause frozen toes-ies, flats can cause pained arches, sneakers can wear in the same place on our feet. Although not typically a problem in a normal day’s work, days in a row in the same pair at a conference may cause some irritations. It’s not worth it to be in pain AND it prevents tired or pained feet from distracting you from the material.

4. Get/Offer a Business Card for Follow-up: Asking for contact information is a great way to follow up on a question when you are back in your practice. Offering your business card is a great way to ensure a call back after The Connection. Once you are back to the status quo, having a resource to reach out to or knowing someone else is going to take the lead in follow up will remove some of the uncertainty.

5. Take a Few Minutes to Reset at The Connection: This is something that is usually determined by your personality. Some gain energy from a meeting with others and some are drained. If you fall into the later, find a quiet space inside or outside to check emails, check in on the practice or at home or close your eyes and breathe.

Lastly – How do you bring this new information to life in your Practice?

6. Prepare to return to your Practice: Before you get back into the daily routine, review your notes and prioritize the new ideas into categories of Today, Tomorrow and Someday. Today are the things you would like to tackle now, Tomorrow are the things you would like to tackle this year and Someday are great ideas that require more thought. Once you have this list, break down your Today items into small tasks that you can assign a due date. This plan will allow you stay on track.

7. Roll out your plan: Share your Today, Tomorrow and Someday with your team so they hear about all the wonderful new ideas you learned at The Connection. Plus, getting your team involved in the journey will make them more likely to be engaged with the changes you are considering for your practice.

8. Revisit your plan, often: Your plan is not infallible and may need to be adjusted based on the priorities of the practice. Look at what you have laid out once a month to ensure this is still the right priority and direction for your practice. Pivot wherever necessary.




Amy Alvarez
Human Resources Consultant
Amy Alvarez, SHRM-CP is IDOC’s Human Resources Consultant. Amy has experience in HR in healthcare and retail, management in big box and specialty retail stores and physician recruitment. Through these roles and training, Amy is well-versed in recruitment and hiring strategies for “hard to fill” roles, dealing with low productivity, helping encourage employee engagement, on-boarding, training, day-to-day management in a retail setting, employee relations, and so much more.
Trending Blogs

5/19/2022 | Author: Steve Vargo

As research for launching a new service called IDOC Specialty Services, I interviewed several industry experts of various specialties. At the end of each call, I asked everyone the same question: “What prevents more ODs from succeeding with a specialty?”

Their answers were insightful.... Read more

5/3/2022 | Author: Amy Alvarez

The pandemic has caused many changes in private practice, affecting everything from the way we see our patients to what we expect from our employees. Although some of these changes serve us well, others may feel like a barrier. While attendance issues are not new... Read more

4/15/2022 | Author: Lana Greene

Do you ever wonder if the same amount of effort goes into selling eyeglass frames vs. selling lenses and treatment options? I certainly do. Speaking from experience as an optician, I remember always being so excited when new lens technology was released. I couldn’t wait to fit our... Read more

4/8/2022 | Author: Steven Festa

Alright, I will come clean on something very few people knew about outside my family.  I’m OK with sharing this with the world now as it helps prove a point about the importance of being present in local searches.

Ever since COVID started, my wonderful wife had started... Read more

4/4/2022 | Author: Jelissa Brooks

Expanding your staff is an exciting step in independent practice growth. If you’ve recently added a new OD to your practice, get the word out to your audience through social media!

Promoting a new associate OD through your social media channels is an effective strategy in... Read more

3/15/2022 | Author: Nathan Hayes

In case you haven’t noticed, the Consumer Price Index was up 7.5% in January, as compared to 2021. In short, this means that a basket of goods like food, energy, and other consumer goods cost 7.5% more in 2022 than the year before.

Practice owners feel the squeeze in multiple... Read more

2/28/2022 | Author: Steve Vargo

Are you experiencing burnout in your professional career? It’s okay, you can admit it. You’re not alone. In fact, studies have found that approximately 50 percent of physicians are suffering from burnout.

Twelve billion dollars. That’s a conservative estimate of the cost incurred to... Read more

2/17/2022 | Author: Amy Alvarez

The last few months have been filled with rising wages, steep job competition, and continued uncertainty. Practice owners are being approached by staff about pay increases and are receiving higher wage requirements from job candidates. Many businesses are advertising their starting pay,... Read more

2/7/2022 | Author: Lana Greene

I often hear from ODs and opticians that their patients are taking their prescriptions and purchasing eyewear at Costco, Warby Parker, or other online retailers. Rarely do I hear the reason why. Finally, the opportunity was in front of me so I could ask questions to a consumer regarding the... Read more

1/24/2022 | Author: Steven Festa

Does hearing SEO make your eyes glaze over a bit and cause your mind to wander? If you answered yes, then you are not alone. While tough to grasp initially, SEO is important for your practice, and as providers of Read more

Contact Us
© 2022 IDOC. All Rights Reserved