A century of distribution you can count on
e-dr. / New Era is a family-owned, authorized contact lens distributor with over 100 years of service to optometrists and ophthalmologists, giving independent practices a reliable wholesale partner backed by deep optical expertise.
Why IDOC members get more at e-dr. / New Era
Who is e-dr. / New Era?
e-dr. / New Era is a family-owned, authorized contact lens distributor serving optometrists and ophthalmologists with over 100 years of optical experience. As an IDOC vendor partner, members get exclusive deals, preferred pricing, and access to e-dr. / New Era’s contact lens fulfillment network and ordering support.
Why e-dr. / New Era through IDOC?
With an IDOC Essential membership, independent optometrists and opticians unlock exclusive deals and discounts on e-dr. / New Era contact lenses distribution the moment they join. Pick the brands that fit your practice and your patients. No commitments, cancel any time.
The numbers speak for themselves
IDOC members save an average of 4x their membership cost through vendor deals alone, with e-dr. / New Era’s exclusive contact lens distributor discounts playing a significant role. That’s the power of thousands of independent optometrists and opticians negotiating together.
What e-dr. / New Era brings to your business
Authorized distribution
Century of expertise
Wholesale lens supply
Reliable fulfillment
Practice ordering support
Dedicated customer service
Easy account access
Sales rep support
Ready to put our buying power to work?
On average, IDOC members see 4x the value of their membership cost through vendor savings alone. Let’s talk.
Already an Essential Member?
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What people say about us
Dr. Nicole Lemoncelli,
Owner of Lemoncelli Eyecare
“The vast majority of marketing takes place online, I knew building a website was a crucial step in getting my business model out there. I also knew I was not up to doing it myself, which is why I reached out to oms for help. they were great! they answered all of my questions and were able to offer good advice on specific aspects of the website. They know how to get your practice at the top of the google search results and they really put together a good website.”
Dr. Todd Cohan,
Foresight Vision, Long Grove, IL
“Extremely easy to navigate, truly a wealth of information that a private practice would not normally have access to, and a quick response on a recent employee termination issue. I will use this service regularly to review policies, procedures and training modules.”
Dr. Heidi Ying,
Vestal Eye Care, Vestal, NY
“IDOC’s HR Now is comprehensive in addressing the daily HR challenges that we face and for those of us that do not have a dedicated HR department. It is easy to use, very helpful and makes my HR life easier. I would most certainly recommend this to other IDOC members.”
Sally Greeley, Office Manager
Newport Eye Care Center
“I had the pleasure of speaking with Onye Anyanwu recently to review our information that he tracks for our website. Speaking with him you can see he genuinely cares about the practices he deals with. I found the information and tips he gave me helpful. I look forward to speaking with him again next quarter.”