You do you.
We do the rest.

Get out of the office and back to helping your patients see clearly. Whatever your practice needs, IDOC has you covered.

Vendor savings & discounts

Education & peer networking

Cutting-edge performance analytics

Flexible support services

Dedicated mentorship

Tailored guidance, backed by experts

Why IDOC?

At IDOC we are dedicated to making independent ownership easier and more successful.

Access industry-leading vendors

More members equals more buying power. IDOC members get significant discounts with the best names in contact lenses, designer frames, equipment, and more.

Our annual conference brings ODs and their staff together for three days of business management curriculum, COPE-approved education, high-profile guest speakers, and much more. Learn more and register to attend!  

Hear from our Members

Dr. Nicole Lemoncelli, Owner of Lemoncelli Eyecare

“The vast majority of marketing takes place online, I knew building a website was a crucial step in getting my business model out there. I also knew I was not up to doing it myself, which is why I reached out to OMS for help. They were great! They answered all of my questions and were able to offer good advice on specific aspects of the website. They know how to get your practice at the top of the google search results and they really put together a good website.”

Dr. Todd Cohan Foresight Vision, Long Grove, IL

“Extremely easy to navigate, truly a wealth of information that a private practice would not normally have access to, and a quick response on a recent employee termination issue. I will use this service regularly to review policies, procedures and training modules.”

Dr. Heidi Ying Vestal Eye Care, Vestal, NY

“IDOC’s HR Now is comprehensive in addressing the daily HR challenges that we face and for those of us that do not have a dedicated HR department. It is easy to use, very helpful and makes my HR life easier. I would most certainly recommend this to other IDOC members.”

Sally Greeley, Office Manager Newport Eye Care Center

“I had the pleasure of speaking with Onye Anyanwu recently to review our information that he tracks for our website. Speaking with him you can see he genuinely cares about the practices he deals with. I found the information and tips he gave me helpful. I look forward to speaking with him again next quarter.”

Dr. Nicole Lemoncelli, Owner of Lemoncelli Eyecare

“The vast majority of marketing takes place online, I knew building a website was a crucial step in getting my business model out there. I also knew I was not up to doing it myself, which is why I reached out to OMS for help. They were great! They answered all of my questions and were able to offer good advice on specific aspects of the website. They know how to get your practice at the top of the google search results and they really put together a good website.”

Dr. Todd Cohan Foresight Vision, Long Grove, IL

“Extremely easy to navigate, truly a wealth of information that a private practice would not normally have access to, and a quick response on a recent employee termination issue. I will use this service regularly to review policies, procedures and training modules.”

Dr. Heidi Ying Vestal Eye Care, Vestal, NY

“IDOC’s HR Now is comprehensive in addressing the daily HR challenges that we face and for those of us that do not have a dedicated HR department. It is easy to use, very helpful and makes my HR life easier. I would most certainly recommend this to other IDOC members.”

Sally Greeley, Office Manager Newport Eye Care Center

“I had the pleasure of speaking with Onye Anyanwu recently to review our information that he tracks for our website. Speaking with him you can see he genuinely cares about the practices he deals with. I found the information and tips he gave me helpful. I look forward to speaking with him again next quarter.”

The benefits don’t end with membership.

Looking for additional support? Check out Add-Ons—expanded services for your independent optometry practice.